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The Weeknd is All In with Puma

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When asked about his collaboration with Puma, singing sensation The Weeknd said, “I was nervous at first, but when I finally got to hold the product, I immediately fell in love. I think people will like it. I was involved in almost every aspect, but I was most focused on the silhouette.”
The Weeknd had a deal with H&M, but he ended that relationship after the controversy over their “King of the Jungle” t-shirt. His music attracts many fans and now, so does his fashion.