These Stars Charge An Arm And A Leg For Their Clothing Line – Is It Worth It?

Kylie And Kendall Make A Statement

Donato Sardella/Getty Images for Neiman Marcus

Before the two sisters launched into reality TV full-speed, Kendall and Kylie Jenner started their clothing line with PacSun in 2012. Labeled Kendall + Kylie, the brand is tailor-made for young fashionistas. But as time has moved forward, so has the mind of the young entrepreneurs. They aren’t just selling premium tops for $98; the sisters are getting to know their customer base.

“We have learned what the customer wants and what she gravitates towards through trial and error,” Kylie Jenner said. “We love to push the envelope with adding statement and novelty styles that in the past we would have shied away from.”