A marketing and advertising plan may be an extremely simple document with important elements to keep your growth strategy in perspective. It is just a very important tool to your organization, being a reference for all individuals utilizing the service or product.
Remember that this content must be very dynamic. Updating the document when significant changes are made is essential, incorporating important learning across the products or services development. Marketing Plan Word Document Template
Here is a simple and effective template:
1.1 Trends/Key Adjustments to the macro environment: social and economic facts that affect your industry and audience.
1.2 Customer profile.
2. Strengths and Weaknesses of one's company and top competitors.
3. External Threats and Opportunities to your company in the designated stretch of time.
II. Targets: revenue and volume to the time period. Break it down by shorter periods, should your business involves seasonal variances, by sales channel, online, offline, etc. That will permit you to track results closely. Along with numeric targets, try to establish parameters to determine the strength of your programs. Figure out what to evaluate, and establish standards of performance. That will enable one to take periodic corrective action.
III. Key Objectives: list here the broad actions which will lead your business to succeed in your numeric targets. List a minimum of three but no more than six or seven key objectives for your period. Be aggressive but realistic.
To illustrate an important Objective, "Increase internet sales inside the channel mix."
IV. Strategies: it is now time for you to start planning how to apply resources to apply and get those Objectives.
To illustrate a method associated with the true secret Objective above, "Increase unique visitors to your web site."
V. Tactics: list the programs that will turn your strategies action oriented.
As one example to the Strategy above, "Optimize using keyword browse top search engines."
IV. Attachments: In addition section your communications schedule, funds allocation chart, as well as any other charts that will help your team visualize and compare results.
When you create your Marketing Plan, be sure you add your downline in the act, and seriously consider what competitors are doing. Attempt to look at your brand, strategies and programs with all the eyes of your audience. Download Marketing Plan Sample