Companies after escalating the speed of utilization of internet and social support systems by individuals made a decision to use social networks to become more and more popular in terms of their banding strategies, positioning, marketing activities, customers services and feedbacks, implementation of e-CRM and alike. People use social support systems in order to communicate, share their ideas, and make use of the flow of information and other means of publishing information regarding themselves.
Although since 1990s, usage of internet, many social networks and internet tools had emerged, it wasn't popular. Recently, from the development of social network in friendly atmosphere with less complexity when it comes to functioning for individuals, this service (social network service) is becoming part of people's lives.
Regarding clarification of analysis on customer satisfaction, customer retention, and crm and customer feedbacks, social networks play a pivotal role. Therefore companies have attemptedto utilize Social network services in order to better serve customers and have other various objectives. Many organisations recognized that online networks (SNSs) like Napster, Facebook, and Twitter etc are the best places to them in order to highlight their brand image whereby they can increase their business, and sustainability. social networks
Just what is a Social Network?
It is regarded as a platform in which social relations will be built among people and information sharing will be facilitated. Through internet sites sites personal information and relationships can be shared and users can remain in touch.
Most of SNSs supply a personal page for posting, ability to search for friends along with other issues like updating profile and personal data and have the power to restrict and/or conceal the mentioned information by page owner from the eyes of public or specific people.
These Online facilities (SNSs) have improved the movements of men and women on online tasks, especially in the mentioned social networks when considering maintaining friendships no matter distance (geographical limitation). In addition also it enables visitors to find better jobs and partners.
Regarding the acceptance of these sites by people, companies have become interested to get involved in this process in which they can sell many and services and much better serve customer 's wants and needs and through analysis of consumer buying patterns as well as their feedbacks they can fine tune their decision making process and strategies.