You can have the best piece of content and make the best point ever. But if no one looks at it, the article is a waste. CEO Eli Pariser
Content marketing as we know today has reached the present place after great developments and it's still evolving. Inbound marketers and online business previously viewed it as merely a category within marketing domain or simply one of the tools every marketer contains in his kit. However, in past few years this perception has shifted to more holistic view wherein all marketing is the part of digital world. Currently, digital marketing reveals its maximum share in any business promotional campaigns and obviously content plays the king's role.
The best way to deal with anything is planning. Here comes the way; Gary Vaynerchuk rightly said that 'Content is King but Marketing is Queen, and runs the household'. From here the best ever recipe can be derived to increase your sales conversions and ROI:
Content + Marketing = Business Growth
Content marketers' resolution for 2015 is more like taking every touchpoint an opportunity of improvement and reassurance to their digital customer's journey.
Why Content Marketing & Strategy?
"It's about using the right tools, with the right triggers, within a proper marketing framework" Vishen Lakhiani
Statistics are the best known way to understand why something is important and what could be is worth in future. Same holds for content marketing and can be comprehended through some of the key facts listed below. These stats are taken from recent studies held by reliable sources.
Few other facts and figures demonstrating the significance of content marketing:
Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. (Demand Metric)
35% of content marketers have a documented content marketing strategy. (MarketingProfs)
Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. (HubSpot State of Inbound, 2014)
83% of B2B marketers use content marketing for lead generation. (MarketingProfs)
Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. (HubSpot)
Producing engaging content is a persistent challenge from last few years. At present, digital marketing through appealing content creation is bigger than ever. Again, its distribution through varying channels and unquestionably in conjunction with beneficial tactics is on sky-high. Many challenges are fronting the businesses and this is the fact that marketers are now allocating more finances for digital marketing contrasting to traditional efforts.
According to recent report from 'Salesforce', about 84% of global marketers plan to increase or maintain their digital marketing spend in 2015.
Need to find new areas of business growth are also at all times high. Now marketers need to focus more on producing content consistently than generating enough of it; however, its effectiveness shouldn't be upset.
B2B companies place a higher value on educational formats like blogging and webinars, whereas consumer businesses are slightly more willing to experiment with advanced digital formats like interactive content and online tools. Infographics were also preferred. (HubSpot)
Due the facts, never forget that your audience is hungrier for more and valuable content and information than ever before. So, you need to stay ahead of the crowd by giving them what they desire.
Tools to Improve Your Content Productivity:
Content is equally important for both the marketers and search engines though its time consuming. But in the long run the results could be awesome and exactly come up the way you want. What you need the most is appropriate planning and embedding different channels watchfully to promote your content in form of blogs, podcasts, and webinars etc. using the right tools will surely add more value to your digital content marketing.
1. 'Do Share' tool is popular for posting your content to Google+
2. 'BuzzSumo' will aid to find what type of content is getting maximum sharing.
3. 'Quill Engage' for monitoring the results
4. 'SEMrush' is for identifying the way your competitors are ranking on Google
5. 'Canva' as name implies is the best for your promotional imagery preparation
6. 'Edit Flow' is good for building your editorial calendar
7. Want to get automated? 'Zapier' is the best in this regard
15 High-Value Tactics for Your Content Marketing Advancement:
Once you know what your audience wants, you can easily maximize your business success through planned digital marketing wherein content is the solid base. For any reason, you couldn't turn up your content then chances are that your business will be nowhere. Besides, inserting good tools and improved strategy, your content creation and promotion should follow below listed tips that can help you bringing your business to the forefront of the digital marketing scenario.
Are You Ready? Let's Have a Look:
1. Know Your Market & Audience
2. Plan & Strategize in Advance
3. Develop Your Pipeline
4. Brainstorm Often
5. Be Technology Oriented
6. Bang with Active Personalization
7. Set In Social Media Wisely
8. Consider Customers as Storytellers
9. Welcome Experts Opinion
10. Be Relevant & Remain In Context
11. Merge Visuals & Interactive Applications
12. Avoid Duplication & Spamming
13. Attend Editorial & Networking Events
14. Keep Identifying Areas of Improvement
15. Content & Marketing Teams Alignment is Must!
Finally, I'm hopeful that all these stats and tips will definitely help you in giving good boost to your business growth and strength to sustain trends fluctuations in 2015. Additionally, you should keep performing content marketing evaluation. With good plan and tools plus tactics to support it, you can improve your business impact and can maximize the revenue by impressing your prospects.
Clarity focused integration of content marketing in your digital strategy is a must have if you really want to grow out of the class.