Perhaps the most difficult parts for anybody involved with creating a product profile for the "niche specific" product is to visualize the ultimate product in its totality. Airport hotels are incredibly unique products demanding inputs from business, leisure and investment extension elements tailored in ways that speed of service delivery is enhanced without compromising the standard. The problem is that often once a profile for a technology based strategy is cast, discussed and agreed, it's about time to review it again as technology has trashed that entire one which was agreed. - ataturk havalimani otel
Before one sits into define a product profile, three important factors have to be kept in mind, "who will use the product", "what are the expectations in the user" and what is the scope of using the principles of "investment extension" to build additional revenue with marginal addition capital infusion. Naturally your planning must address and satisfy each one of these factors, keeping forever in mind "what our competition is offering" which adds an overwhelming dimension to the task.
Basically, since the term suggests, an airport hotel is used by travelers, people who use the airport for departing and arriving, people who transit through the city and wish accommodation from as short as 4 to 6 hours to in excess of a day, and, the airline crew both cabin and cockpit. You should mention all these segments as all have different and specific demand for the product. There is one more segment; some airport hotels also behave as a filter on the city, filtering the traffic in the airport itself the place that the guests may stay as long as three to four days. These are typically those hotels which may have an activity zone mounted on it or in the proximity, like an international convention center or perhaps an expo center.
Another important aspect could be the actual location of the hotel in relation to edinburgh airport. Is the hotel located in the terminal building itself, is it attached to the airport using a direct walk way or it can be in close proximity to the airport and is reached within minutes drive from your airport. All these factors will become a base to define the merchandise profile.
Airport hotels also derive their personality through the nature of the airport they are on. Is it a destination airport or possibly it a transit hub? Hotels which might be in or linked to the airport or inside a close proximity to it, are usually low rise buildings which has a horizontal lay out. Although this gives rise to long walk to the rooms, it avoids the vertical transportation by elevators.
An airport hotel should ideally have a spacious lobby with proportionately larger sitting area than in a city hotel. However care have to be taken to ensure that the bradenton area generates adequate revenue by providing snacks and beverage service. And also this acts as a hold area for sudden arrival of numerous passengers on account of cancelled or delayed flight and the ones waiting for the declared check-in time for it to get their room assigned. Many hotels are powered by a 24 hour check-in system however, this can put additional pressure on hotels wage bill as housekeeping staff needs to be available in odd shifts. It is preferable for the hotel lobby to provide flight arrival, departure status either on properly positioned TV screens or by using an on-line flight status board linked to the airport system. Those involved with the planning of the hotel must give adequate shown to requirements of a left luggage or luggage hold area. As people stay for a while, they may like to carry exactly the over nighter to the room, leaving the heavy boxes together with the bell desk. Even if this aspect on one hand increases the storage space and security requirements, on the other half this helps in reducing stress on bell services and wear of carpets and walls.
The check-in experience must be a smooth affair with only a small amount formality as will be required by local law and hotel policy. Many hotels have self check-in automates which record all required details of the guest, assign the area and issues the space key. A guest must be made aware that on departure, unless he checks-out manually or using the automate, his stay bill continuously add room rent and charge it to his bank card.
Rooms & Suites
Since an airport hotel provides various segments of users, an excellent hotel will therefore use a wide offer of accommodation starting from normal rooms and suites to day-use rooms, family rooms with extra, normal or bunk beds, group lounges with individual settee cum beds, studio rooms, rooms with work cum sleep possibility and the list ends where our imagination ends. The standard of accommodation, irrespective of its type assumes paramount importance because guest arrives after a long flight, tired, different time zone hence with the unadjusted bio-clock, expecting a very smooth and hassle-free in room knowledge of high tech yet friendly operations of various facilities. The rooms have to be totally noise pollution free with capability of attaining total darkness for sound sleep even during the day.
While the rooms associated with an airport hotel are not any different than the normal city hotel, it's high in technology in security and billing aspect. As an example the door lock could be biometric, video enabled door bell, electronic safe with biometric lock, TV with pay channel, mini bar with direct billing to the guest folio, paid high-speed internet, to list a few. Hotels with express 4-hour laundry and dry cleaning service report higher revenues compared to the normal 24 hour service. While most hotels provide an alarm clock in the room, care have to be taken that these clocks are electronic instead of battery operated to ensure correct time. A hotel can be held answerable for a guest missing his flight if the clock in the room displays wrong time.
Restaurants, Bars and Entertainment Facilities
A well planned airport hotel should have a large buffet restaurant serving international cuisine. District timings would ideally depend upon the operating hours from the airport. In addition to this there needs to be at least one or two specialty cuisine fine dining restaurants. The bar should ideally be described as a lounge bar where people in small groups could try a drink. A well planned club or discotheque could complete the dining and entertainment offer from the hotel.
It is observed that hotels with self dispensing automates on each floor stocked with quick cold bites, bottled drinks and also other eatables record good revenues during odd service hours. Automates also take some load off the otherwise busy room service.
Meetings and Conference Facilities
Airport hotels in transit hubs could do very well with a battery of conference and meeting rooms copied with a well equipped business centre. Travelling executives could utilize their transit period in conducting business meetings. Cities like Frankfurt, London, Amsterdam and Singapore, for starters are examples of best transit hubs.
Regarding leisure or recreation facilities, there exists a mixed view in the profitability angle. However hotels with a gym, sauna, Turkish and massage facilities do quite well in transit locations where people wish to utilize the short time at hand and get rejuvenated for the next lag of the trip.
An airport hotel must policy for a small kiosk open at any hour with items generally required by a traveler, genera across the counter medicines and souvenirs.
After the day, Airport hotels enjoy good volume utilization for many periods in a year. Acquisition of an airport hotel offers investment extension possibilities in related areas like aboard catering services, lounge management and onsite food and beverage operations. - ataturk havalimani otel