In relation to marketing, everything you do must measurably produce results. There are tons of factors that go into getting solid results including business niche or marketplace, along with the tips and strategies I'll be detailing are a fantastic method for Restylane Lead Generation to see solid, measurable growth. - Restylane Lead Generation
We’re informed about our Restylane Lead Generation clients INCREDIBLE results! From 5-10 high-quality leads each week to tripling our clients sales from $50,000 to $150,000 within a still month.
Why Traditional Marketing Sucks!
Television commercials, radio spots, newspapers ads, and billboards are very the 20th century procedure for gaining exposure and lead generation for window replacement businesses.
These antiquated old types of advertising are all Interruption Advertising, and therefore you are trying to Interrupt as many people as possible with your message and hopefully you discover a few that are interested.
They are archaic at attracting the attention of potential clients and are wasteful when compared with Google AdWords.
There is no greater strategy for finding a quality local lead than when someone from your local area:
Does a Search engine for your “window replacement”, “window installation”, and “window repair”? (BTW, yes absolutely it lets you do and business niche)
Finds your ad at the top of the page
Clicks on your ad
And then one minute later calls your business
Someone searching for your small business on Google is more likely seeking to hire you on the spot or maybe within a week.
They are searching on Google since they need your services today and are much further along within the buying process than someone who you are trying to prospect with “Interruption Advertising”.
Anybody which has ever been involved in any kind of sales or marketing knows that there is a HUGE difference between if someone else is searching for you, finds you, and calls you…
Instead of you trying to prospect or “cold call” or “interrupt” individuals with your advertising.
There is simply no comparison from the quality of the lead.
Possibly the Best Advertising Platform Ever.
Advertising on Google is 100% and completely measurable so you will know EXACTLY what your return on your investment (ROI) is which can be unlike many other types of marketing like TV and Billboards.
Adwords (Google’s advertising platform) is the greatest thing that ever became of the advertising world and businesses because you have an incredibly powerful tool at your disposal.
Google AdWords advantages of beautifully executed timing when delivering ads to the people who are already seeking your glazing business, delivering you transparent window installation/replacement and window repair to generate leads results while you can track just what your return on investment is.
There are lots of entrepreneurial business owners who have built multimillion dollar businesses using Pay per click as their primary method of generating new business.
There actually is nothing else like it these days. If there was, keep in mind that, I would be using it and suggesting that you do too.
Generating Leads Online with Google AdWords
What people need to realize up front is that Google makes over 90% of its money through AdWords.
The search engines do not make their funds through organic search engine results or SEO (read more about SEO later). Thus, Google WANTS that you advertise and they would love you to get good results so you keep spending more and more money on advertising every year after year.
MYTH: “Ya, but no-one clicks on the top ads…”
Plenty of businesses and professionals that we have worked with over the years have this misconception that nobody clicks on the ads that appear near the top of search results.
This couldn’t be more incorrect. It’s true that a lot of people select the first or second organically generated result. However, based on a recent eConsultancy survey “41% of folks didn’t even realize these folks were clicking on ads in those first less than six results”.
Furthermore, you only require a small percentage of people to select your ad to own more leads than it is possible to handle.
If you believe that no one clicks on ads and they are unwilling to make the acquisition of a strong AdWords campaign, you’re cutting yourself faraway from a huge source of solid prospecting.
SEO vs AdWords
Search engine marketing (SEO) is a good longer-term advertising strategy because it takes a lot of time, money, and energy to organically rank high in search results on the internet for any valuable keyword.
For example, let’s say you’re a lawyer that is certainly fresh out of school, you’ve moved to a city or town and are looking to get established. I’ve got not so good news for you, you’re probably going to fail at ranking on top of search results through SEO.
Can you explain that? Because every other lawyer locally or city that is practicing in the same division of law as you is performing the exact same thing!
Chances are those other lawyers or lawyers are already established and still have been running a strong SEO campaign for years. You’re simply going to have invest for 9-18+ months before out-ranking them.
There are several examples of business owners that spent $1,000s monthly on SEO for more than a year and still didn't rank in the top 5 results on page 1 (this is how most of the traffic is) of Google for desired keyword.
If these business people would have taken that very same money and invested it into Google AdWords, they would have received new leads and new business from the start!
Which means they might barely have come with your own money because they could have turned money in the first month and after that just reinvested those profits.
WARNING: How are you affected When (not “If”) Google Changes It’s SEO Algorithm?
Take into consideration it… Would you rather pay $1,000 each month for a year simply to “possibly” get on page one on your desired keyword… And then if Google changes their SEO algorithm again you can lose it all overnight without warning!
… Or, can you prefer to instantly attend the top of the search results for A huge selection of different keyword variations (not simply a couple of keywords like with SEO)… And have new leads and clients coming in your door immediately?
Kinda a no-brainer isn’t it.
Instant & Easy Results
I like working on Google AdWords more than any other form of advertising media since you run a simple test campaign for about a week, spend only some hundred dollars, and see instant results.
When that particular week test is done, you’ll have a ton of data suggesting what keywords worked, what number of clicks you got, what number of leads came in, and how many new signed clients you've got retained for the money spent.
From that point you can refine your AdWords campaign even further by continuing to split-test ads and deciding simply how much you want to expand your campaign.
For instance if you spend $1,000 and you also make back $5,000… Well then the next month you may adequately want to spend $5,000 and earn back $25,000. It’s simple math really.
Versus TV, radio, newspapers or billboards advertising, that are expensive formats that you could spend $10,000s and be clueless to how poorly or well your ad did.
If you need to see serious results which might be reliable and measurable, you need to be on AdWords.
AdWords could be the KING of Local Advertising
Search engines love local businesses and they give you a huge advantage when advertising on his or her platform.
How to Use Any local Advantage
First off, Google allows you to integrate your Google Local account using your AdWords account. Therefore when people from your specific geographic area are searching, your ad will likely be much bigger than other ads using your phone number and address there in the ad!
It can be an old adage along with the world of internet marketing, size is important. If the ad is larger, people are going to find it first, if the ad is well formatted they’re gonna read the details, and you know what they’re going to probably do next?
They’re likely to click on it!
Because you’re local, where you are information is going to can be found in the ad (if you integrate your Google plus local account). You’re gonna see a much bigger boost in leads contacting you and also making appointments on your services.
NOTE: Above image is an example of a client of mine and you may see his one ad is almost 3x the size the opposite ads. Really, how can they compete?
So by taking the time to properly integrate your Google Plus Local account, you’re gonna see an increase in business!
Why Most Business people FAIL at AdWords
Another key element to the success of your campaign is split testing multiple ads to get the ones that get the actual highest click through rate (CTR).
Most business owners that try to do Pay per click on their own fail since they don’t have a good high converting website landing page (more on that soon) and/or they haven't split tested multiple ads to improve their click through rate.
Google would really reward you for having a rock solid AdWords campaign which is getting lots of clicks!
If the ad is generating a lot of clicks that can your business through Adwords Restylane Lead Generation they are going to offer you a cheaper cost-per-click (CPC)… rewarding you for having great ads which are getting lots of clicks given it tells Google you are relevant to the searcher.
Basically the more clicks your ad gets, the less you pay each click. Pretty amazing isn’t it.
3 Common errors to Avoid
If you’re aboard and are ready to lengthy AdWords campaign a person's eye and care it deserves, you can still find some things I feel you ought to be implementing and some undesirable habits I want you to avoid.
First thing’s first: If someone else clicks on your ad, what page/website are you going to send them to?
There's a chance you're thinking that you’ve spent a bunch of money on a slick looking, informative website that’s an ideal place to send your traffic and bring in clients. Right?
It appears as though a reasonable idea, and it’s actually bad idea because surprisingly, you’re far more likely to lose clients if you’re routing all of your ad traffic to most of your website!
You MUST send AdWords traffic to a “landing page”. Yes, you must have one of those single page, simple, readable landing pages that invites the candidate to take action now.
Why? Because you have 8 seconds when you lose your prospects attention!
That’s right, according to a recent Microsoft study, our attention spans have dropped from typically 12 seconds to 8 seconds, and for comparison a Goldfish comes with an attention span of 9 seconds.
Thus your “landing page” has to get the person that visited your ad for this right away before they get distracted by their smartphone, Facebook, instant massager pop-up, email notification, or someone popping of their office…
If your traffic is being routed for your main website, you have a constant risk of that visitor never taking action! That’s right, they failed to:
Pick up the phone
Fill out a communication form
You just lost a possible client.
High-converting landing pages are specifically designed using a proven template to get your prospects to do one thing… Get the phone and call you now!
So remember, three important mistakes to prevent making in your marketing are unable to:
3. Split test your ads. Sure, you may be getting some clicks, there's a chance you're seeing some incoming business, and that doesn’t mean you couldn’t be doing better!
4. Employ a high-converting landing page. Your slick, expensive looking main website is not enough to draw in new clients to your practice. A squeeze page is essential for getting people looking to retain deliver to pick up the phone and actually schedule an appointment.
5. Setup your AdWords campaign correctly. That one I mention in passing being a mistake only since it can impact your results. Proper campaign setup is vital to the success of the campaign.
As you may have seen by now, I love Google. I enjoy their AdWords platform as well as the infinite amount of potential it gives you.
Google: Biggest, Best, & Growing
Google, for great reason, has become the largest search engine optimization in the world. It offers use of an unprecedented volume of information, and it also has become the number one way for businesses for generate leads - and this is so true for the Restylane Lead Generation companies we use.
All you need to do is see the growth chart for the last 10 years to see this.
You might have been able to ignore the possibilities that Google created 2008, and maybe during 2009, and when you see their rate of growth double and triple over the last few years alone.
You will need to realize that Google is not going anywhere soon, and is probably only going to get bigger and better at what they do by implementing new advancements to AdWords.
In this day and age, if you fail to be on Google, you’re probably going to remain behind. Here’s to your future success! - Restylane Lead Generation