PureVolume

Welcome to PureVolume.com (“PureVolume”), owned, produced and operated by PureVolume Inc. (“Company”) and, potentially, in part or in whole, by its parents, subsidiary and affiliate corporations, successors, and assigns (collectively referred to as “Companies”). Unless explicitly stated otherwise, any current, updated and new products and services (“Products and Services”), including the addition of new properties shall be subject to this Privacy Policy, as well as the General Terms and Conditions of Use (“Terms and Conditions”). By using PureVolume you agree to be bound by this Privacy Policy and the Terms and Conditions, whether or not you register as a listener (“Listener”). Please read this Privacy Policy carefully.

PureVolume.com is a music-oriented content and information website that provides a service to musical artists and to record companies on behalf of musical artists (each an “Artist” and collectively “Artists”) to post information regarding themselves as well as musical content owned and/or created by them. PureVolume members can view each others' profiles (“Profiles”), communicate with each other, share photos, post journals and comments, and describe their interests. Registered Listeners can change their Profile information at any time and can control how other Listeners and the service communicates with them. Listeners and Artists are sometimes referred to hereinafter individually and collectively as “Users.”

PureVolume cares about online privacy. If you have any questions concerning this privacy policy, please email us at legal[at]PureVolume[dot]com.

INFORMATION COLLECTION AND USE BY PUREVOLUME

PureVolume collects User submitted personal information such as name, mailing address, email address, telephone number and age to authenticate Users, and to send notifications to those Users relating to, without limitation, the PureVolume service, special events, contests and special offers.

As is standard practice on many corporate websites, PureVolume also logs non-personally-identifiable information including IP address, profile information, aggregate user data, and browser type, from Listeners and other visitors to the site. This data is used to improve the website services, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. PureVolume will not use the information collected to market directly to that person. This non-personally-identifiable information may be shared with third-parties to provide more relevant services and advertisements to Listeners. User IP addresses are recorded for security and monitoring purposes.

In addition PureVolume uses pixel tags — tiny graphic images — to tell us what parts of our website have been visited or to measure the effectiveness of searches customers perform on our site. Pixel tags also enable us to send email messages in a format customers can read. And they tell us whether emails have been opened to assure that we’re only sending messages that are of interest to our customers. PureVolume stores all of this information in a secure database.

Listener Profile information including Listeners' pictures and first names is displayed to people in order to facilitate user interaction in the PureVolume social networking community. Listeners' full names are never directly revealed to other Listeners.

PureVolume may also use a Listener’s email address to send updates, a newsletter or news regarding the service. PureVolume may send email messages which use a “click-through URL” linked to content on the PureVolume website. When a customer clicks one of these URLs, they pass through our web server before arriving at the destination web page. PureVolume tracks this click-through data to help determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked simply avoid clicking text or graphic links in the email.

From time to time, PureVolume or a partner may sponsor a promotion, sweepstake or contest on PureVolume. Listeners may be asked to provide personal information including name, email address or home address or to answer questions in order to participate. PureVolume may transfer personal information to certain ad partners that you have explicitly requested to receive information from. It will be clear at the point of collection who is collecting the personal information and whose privacy statement will apply.

PureVolume may also collect information for market research purposes to gain a better understanding of our customers and thus provide more valuable service. PureVolume also collects information regarding customer activities on our website, and on related websites. This helps us to determine how best to provide useful information to customers and to understand which parts of our websites and Internet services are of most interest to them.

Through PureVolume's Video Syndication arrangement with Warner Music Group and Brightcove, Brightcove and/or Warner may collect certain personally identifiable information and other usage information from end users via the Brightcove Player in connection with Warner Content.

USE OF COOKIES

PureVolume uses cookies to store visitors' preferences and to record session information, for purposes including ensuring that visitors are not repeatedly offered the same advertisements, to customize newsletter, advertising, and Web page content based on browser type and user profile information, to help track usage to help us understand which parts of our website are the most popular, where our visitors are going, and how much time they spend there. to make usage of our website even more rewarding as well as to study the effectiveness of our customer communications and to customize each visitor’s experience and provide greater convenience.

PureVolume does not link the information we store in cookies to any personally identifiable information you submit while on our site. You may be able to configure your browser to accept or reject all or some cookies, or notify you when a cookie is set -- each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences -- however, you must enable cookies from PureVolume in order to use most functions on the site. Please note that PureVolume allows third party advertisers that are presenting advertisements on some of our pages to set and access their cookies on your computer. Advertisers' use of cookies is subject to their own privacy policies, not the PureVolume Privacy Policy.

LINKS

PureVolume contains links to third party websites. PureVolume is not responsible for the privacy policies and/or practices on other sites. When linking to another site, a user should read the privacy policy stated on that site. Our privacy policy only governs information collected on PureVolume.

CHAT ROOMS, PROFILES, MESSAGE BOARDS AND PUBLIC FORUMS

Please be aware that whenever you voluntarily post public information to Chat Rooms, Profiles, Message Boards or any other Public Forum, that information can be accessed by the public and can in turn be used by those people to send you unsolicited communications. Company and the Companies are not responsible for the personally identifiable information you choose to submit on PureVolume. Please think before you post any personal information online.

CORRECTING/UPDATING OR REMOVING INFORMATION

PureVolume Listeners may modify or remove any of the personal information contained in their Profile at any time by logging into their account and accessing features such as Edit Profile and Account Info.

EMAIL CHOICE / OPT OUT

Listeners who no longer wish to receive updates or notifications may choose not to by opting-out. To opt-out, simply log-in to your Listener Account, click the “Edit Profile” link and select the “No” button next to “Receive PV Email Updates”. All notification emails and PureVolume newsletters also include the above instructions for opting-out of those communications in the future.

THIRD PARTY ADVERTISING

Ads appearing on PureVolume may be delivered to Listeners by PureVolume or one of our web advertising partners. Our web advertising partners may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement. In this way, ad servers may compile information about where you, or others who are using your computer, saw their advertisements and determine which ads are clicked on. This information allows an ad network to deliver targeted advertisements that they believe will be of most interest to you. This privacy statement covers only the use of cookies by PureVolume and does not cover the use of cookies by any third party advertisers.

SECURITY

PureVolume Listener and Artist accounts are secured by Listener-created and Artist-created (as applicable) passwords. PureVolume takes precautions to insure that account information is kept private. PureVolume uses reasonable measures such as encryption to protect private information that is stored within our database against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction, and we restrict access to such private information to those employees who need access to perform their job functions, such as our customer service personnel and technical staff. Please note that PureVolume cannot guarantee the security of Listener or Artist account information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of member information at any time. Users are urged to also take precautions to protect their personal data by changing passwords often using a combination of letters and numbers, and using a secure web browser. For any additional information about the security measures PureVolume uses on our website, please contact us at privacy[at]PureVolume[dot]com.

SHARING AND DISCLOSURE OF INFORMATION PUREVOLUME COLLECTS

Except as otherwise described in this Privacy Policy, PureVolume will not disclose personal information to any third party unless believe that disclosure is necessary: (1) to conform to legal requirements or to respond to a subpoena, search warrant or other legal process received by PureVolume, whether or not a response is required by applicable law; (2) to enforce the PureVolume Terms and Conditions or to protect our rights; or (3) to protect the safety of members of the public and Listeners of the service. PureVolume reserves the right to transfer personal information to a successor in interest that acquires rights to that information as a result of the sale of PureVolume or substantially all of its assets to that successor in interest. For more information, see the "Changes in Our Privacy Policy" section below. PureVolume takes your privacy very seriously. PureVolume does not sell or rent your contact information to other marketers. To help us provide superior service, your personal information may be shared with the Company Entities who will safeguard it in accordance with PureVolume’s privacy policy. There are also times when it may be advantageous for PureVolume to make certain personal information about you available to companies that PureVolume has a strategic relationship with or that perform work for PureVolume to provide products and services to you on our behalf. These companies may help us process information, deliver products to you, manage and enhance customer data, provide customer service, assess your interest in our products and services, or conduct customer research or satisfaction surveys. These companies are also obligated to protect your personal information in accordance with PureVolume’s policies. Without such information being made available, it would be difficult for you to purchase products, have products delivered to you, receive customer service, provide us feedback to improve our products and services, or access certain services, offers, and content on the PureVolume website.

PRIVACY OF CHILDREN

None of the Company sites are directed to children under the age of 13. We operate our network of sites in compliance with the Children’s Online Privacy Protection Act of 1998, and do not permit registration by, and will not knowingly collect or use personally identifiable information from, anyone under 13 years of age. This requirement is clearly posted during the registration process.

CHANGES IN OUR PRIVACY POLICY

From time to time PureVolume may make changes to our Privacy Policy. If we make changes, we will post them on our site to make Listeners aware of what the changes are so Users will always be aware of what information we collect, how we use it, and when we may disclose it. A User is bound by any minor changes to the Privacy Policy when she or he uses the site after those changes have been posted If, however, we are going to use Listeners' personally identifiable information in a manner materially different from that stated at the time of collection we will notify by posting a notice on PureVolume for 30 days.

CONTACTING THE WEB SITE

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at: legal[at]PureVolume[dot]com

Last updated December, 2007