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Estate Sales Companies: Increasing Audience and Profitability

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You can get and sell property and possessions for assorted reasons. There are more than ten thousand estate/garage sale companies in the US, and an even greater quantity of consumers who are considering buying people's goods. With eBay, Craigslist, various local and specialized auctions, estate/garage sales, and consignment and antique shops, it is not an exaggeration to say that millions of Americans are consumers with a vast marketplace and have interest in selling there.

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pittsburgh estate auctions



In the following paragraphs, I will touch on simply a portion of this marketplace, namely, estate and yard sales. I will suggest certain ways for estate and garage sale companies - both small and big - to increase their overall revenue as well as making sales engaging and useful to their customers.

Large Estate Sale Companies:

Large estate sale companies have their own websites with web auction capabilities, which can be quite expensive to create and support. These websites only display the business's own goods, and this decreases the audience of the prospective buyers. These businesses would do well to list out their goods in larger virtual malls, which attract a wider audience at the much lower cost.

The concept of a private "virtual booth" in a larger online mall just isn't new; it's used by some big online players, like Amazon. Which has a platform that houses many "virtual booths," the fee to each "booth owner" of building a good buyers' experience is considerably less than setting up a private shop with a separate company. While such virtual malls can provide online auctions for every participant, the particular estate sales and face-to face meetings (where the goods change hands) should retain their traditional mode, and really should remain an integral part of the company plan.

Small Estate Sale Companies:

The majority of estate/garage sales companies are small enterprises, and many have no websites of their own. Some of them are proud to become hands-on people and practice the traditional walk-in approach only. These companies would do well to add an online component to their business - preferably inside a platform that combines the advantages of online auctions with the traditional style of estate/garage sales.

Thus, combining the characteristics of online auctions together with the face-to-face and local nature of traditional estate/garage sales may gain advantage all estate/garage sale companies, both small and large. Sales organizers will substantially expand their traditional audience, while still allowing new buyers to firmly depend on the "What You See 's what You Get" promise; on the other hand, buyers at online auctions with no traditional component frequently cry: "What The thing is Is NOT ALWAYS What You Get."

An operating tool based on the idea of a virtual local mall may have some additional important pros and cons:

 It does not change the traditional business structure of estate/garage sales or auctions. It adds new technology good things about the old process;

 Provide more information to buyers with listings that include detailed descriptions from the seller's goods. Along with traditional photos, the items description should support the estate/garage sale code - the "booth name" - to assist prospective buyers easily find desired listings, and also the sale location. Pretty much everything information should be open to all users without registration;

 Provide buyers an opportunity to bid on listed items both before and after the date of a real estate sale. A time span of 2-4 weeks gives sale organizers more hours to prepare for successful sales. Sale organizers should be able to collect bids 24/7, and buyers really should have the opportunity to bid higher or less than the item's start price; this increases sale flexibility;

 Allow sales organizers to choose a winner/buyer at any moment in the bidding stage. An ideal platform should create a way for sale organizers to receive periodic notifications about bidding activity and allow them to monitor online bids instantly;

 Keep the principle of direct negotiations relating to the sale organizers along with the winners/buyers selected by the organizers. Face-to-face meetings are essential so that buyers can see and touch (if needed) the real goods once they change hands;

 Save time for sales organizers start by making changes to listings (including buyers' questions and sale organizers' answers) public instantly. This permits prospective buyers to view all pertinent and current information, eliminating the burden of repeating precisely the same information to each prospective buyer;

 Allow prospective buyers to pick out a search radius that can into account the distance with the estate sale(s) from the specified zip code.

A universal virtual shopping center with the features and benefits as listed above may be a very useful tool both for businesses and individual customers - some type of Swiss Army Knife approach: one low-cost platform that should it all. Such a tool has the strength to save time, eliminate drudgery, and increase profits.

This article might be reprinted or used freely, only in its entirety, which includes the author's name and the resource box content.

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pittsburgh estate auctions

 

Posted Jan 20, 2016 at 2:26am

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