Is your business one that would do better if it were ranked locally in the search engines? You will find below three powerful suggestions that you can implement immediately that will help you make your way to the top.
Your profile, for your offline business, is really very important to have, and you should make one at Google, Yahoo, and Bing. Registering with the three major search engines is easy, and be aware that they'll call you so they can confirm your business address. Compared to the millions of offline businesses, there are very few profiles listed on the search engines, and that suggests people may not be aware of this. Missing out on local search traffic is a big loss to local businesses, which is why you shouldn't ignore it and initiate the process right away.
You should ask for reviews openly if you want your site to become well-known on a local level. If you shy from this one tactic, you'll lose many good opportunities. Most local sites are quite happy for you to interact with your customers and to ask for a review from them. So why not enjoy the benefits of this strategy?
It's just about taking out the time to personally tell your customers to review you. This doesn't require you to go out and discuss it individually. You can plaster around a simple message such as "It would be great if you can give our business a short review on Google/Yahoo local/Bing." You could post this message either on your thank you page after people have sent you a message or signed up for your ezine, in your signature on your emails and on your site. These reviews, regardless of the fact that they are good/bad/ugly, they do add up to your business and its credibility, which brings in more customers in the future.
Last but not the least; one of the of the key reasons why people fail with local SEO is because they don't take care of little things that may boost their chances of success. So it is in your best interest to pay attention to the things you do when promoting your site. Get out and help the people where you live in some meaningful way, and that will make people aware of who you are. You never know what will happen with things, and you can actually become quite well known like that. What would work for you the best way in terms of exposure where you live? This is something that helps, and you can think of it in terms of the little things that add up to a lot. When more people know who you are, and they pay a visit to your business website; all that traffic helps your rankings with PR. So you can put a local SEO campaign together, and then there's more you can do to gain additional exposure on the home front. It's one of the key reasons why you're finding more and more businesses jumping onto the Internet to reach out to customers.
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