Perhaps you have felt that the people you are marketing to don't "get you" or understand you? personal branding pdf
Or, you may know you aren't communicating the "right" message in your target audience, but you're not sure how you can improve your message, or what it really should be.
The situation in both above instances could be you're not harnessing and taking advantage of the effectiveness of ancient archetypes inside your personal branding strategy.
To help explain the idea of ancient archetypes...
Perhaps you have noticed certain brands, advertisements, movies, or celebrity personalities appear to instantly connect to you? Without you will realizing it, these brands are communicating a tale and intending to your soul it's already deeply knowledgeable about.
Research within the marketing field shows that the most powerful brands consistently embody the persona of ancient archetypes. Which ancient archetype you embody is the first thing you must do before you begin having a personal brand identity. brand building strategies
So, what's an ancient archetype?
Archetypes are viewed being universal, mythical characters that live within the collective unconscious of people worldwide. By symbolizing our core human desires, archetypes can evoke strong, deep emotions that everybody can connect with, and understand.
Examples of powerful brands that stir our emotions are Coke, Nike, Marlboro; movies including Star Wars, and E.T. The Extra Terrestrial; and personalities like Jackie O., John Wayne, and woman Di. These "brands" have captured and held the imagination with the public. Why? Simply because they represent something soulfully and deeply familiar to us.
The twelve ancient archetypes would be the:
5. Regular Guy/Gal
All these archetypes possess powerful identities that signal the fulfillment of basic human desires and emotions, and releases deep emotions and yearnings within us. Research signals the missing link in successful marketing and branding is really a lack of understanding of archetypes, and also the power they possess.
Throughout the recent development of my own personal branding strategy, I dedicated to researching and staring at the twelve ancient archetypes to determine which one resonated with me at night most. After my study, I determined the ancient archetype that best describes use is the Ruler. Well-known Ruler brands are Saab, Ralph Lauren, Fortune, and Microsoft.
The Ruler archetype is known as the first choice, and needs control; in addition, it seeks to create prosperity and success, and also to make order from chaos. The ruler identity suits a brand if it's:
- A high status product
- An item to help those acquire more organized
- A product at the moderate to high price range
Knowing this sort of information helps you to produce a personal branding strategy which is consistent with the attributes and values of the trademark, as well as identify the words to use to advertise the brand.
By using the ancient power of archetypes when branding your business, you'll immediately make your marketing easier, and you will probably feel much more confident because you're authentically communicating who you are. This message of individuality and expression is indeed powerful, your ideal client will intuitively understand you, and be attracted to you.
A branding strategy, using archetypes, allows your audience to dive deep into the core of which team you actually are.
If you are developing your personal branding technique of initially, or rebranding, using ancient archetypes will separate the ordinary brands from you---the extraordinary brand. Utilize the power ancient archetype to build up a strong personal branding strategy to inform your brand's story.