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Emerging indie pop-ers Sugar Glyder make music in the vein of Fun. or Jukebox The Ghost—hooky and pop-friendly, yet grounded by deep themes and and innovative instrumentals. With the premiere of their new video, "Lost in the Woods," we're treated to both sides of this well-rounded bunch thanks to collage-like backdrops and a quirky mix of animated and live elements.
"In working with our good friend [director] Josh Stauffer on 'Lost In The Woods,' we were able to take our first step into the world of animation for a music video," says vocalist Daniel Howie. "We spend so much time venturing out into this world—for us, it's being on tour—sometimes it's hard to tell the difference between being 'Lost' and finding your place; between comfort and fear."
Morphing into animalistic form thanks to choice face masks, the band toy with this notion of finding one's place and exploring the great unknown as they wander through woods crafted from newspaper and dark terrain infiltrated by colored fog. "Never have we embarked on a visual journey that so accurately depicted the sentiment of a song," Howie concludes.
Enjoy the adventure for yourself by checking the video out above, and grab the single via iTunes today. You should also take note that "Lost in the Woods" comes off the band's forthcoming new album, The Eyes: They See, produced by Steven Haigler (the Pixies, Brand New) and due out March 5.