If anyone knows the equation to a hit song, it's LA-based pop rock artist Andy Grammer, who you may know of thanks to chart-topper "Keep Your Head Up." So when Folgers announced this year's Jingle contest, which offers rising artists the chance to win serious cash for an original take on their iconic jingle, who better to offer insight and encouragement?

In this exclusive video feature, Grammer expands on his creative process, discusses the beauty of finding and sharing inspiration, and offers up his interpretation of what a good jingle should entail. "A good jingle is kind of like a hit song," he explains. "It connects with people and it stays with them forever."

Think you have what it takes to create the next Folgers Coffee jingle? Submit your rendition of the Folgers jingle by March 6 for your chance to win the grand prize of $25,000. Head to the contest's official website for entry rules and details and then get to work on your submission!