Go Outside, by Cults from Boing Boing on Vimeo.
It's impossible to argue the infectious, sparkly, summertime qualities of Cults, from their reverb soaked melodies to Madeline Follin's sweet vocals. In the new video for "Go Outside," however, Director Isaiah Seret (Devendra Banhardt, Raphael Saadiq) explores the more sinister sides of the track, and the more literal interpretation of the band's moniker.
Using footage of the infamous cult Peoples Temple, Seret puts Follin and bandmate Brian Oblivian right in the middle of one of the most notorious suicide cults in history. It may seem counter to the song's sunny vibes, and in many ways it is, but it also adds a chilling quality to the song, and in turn adds depth what people might usually think are the lives of the people of Jonestown.
In his artist's statement, Seret talks about his committment to humanizing the victims of the Jonestown Massacre, and adds that when the video was screened for survivors of the tragedy, they "expressed their appreciation of our focus on the lives of the People's Temple members as opposed to exploiting the graphic images of the final tragedy."