There are a few things you'll notice watching this lyric-and-art video for Mayday Parade's new acoustic song "When You See My Friends." First, the band really shines, both vocally and instrumentally. Second, they've created thoughtful and skilled comic-book graphics to go along with the audio. Third, make of the comic's story-reel what you will, but it's a little morbid. Still, it's one of the more creative efforts for releasing a song, and, in a somber way, seems to fit nicely with the bittersweet acoustics of the song. Check it out and pick up their new, self-titled album, out now.