PureVolume

Cutting his teeth in clubs of the southeast in both solo acoustic and full band settings, singer/songwriter Jeff Lucero forged together the band Namedropper. Based out of Columbia, South Carolina, the band who gets their "tonge in cheek" name from a photo montage of newspaper headlines, features Lucero's unique ranging vocals along with his soaring lead guitar and unforgettable melodies.

"The concept of a band is always what I was going for" explained Lucero. "But I've also tried to cater to what the music calls for. I don't mind getting head deep in the all the aspects that go into recording and songwriting. I have a vision of what a song sounds like in my head when I'm working on it, and I just try to paint the colors and picture accordingly."

This certainly is true, as the latest studio recordings feature, not only his vocals and guitar work, but also drums and bass while engineering, producing, and mixing the music entirely on his own. It's not unlike what Trent Reznor is to Nine Inch Nails. But by no means is this a solo project.

Live, Allen Graham (bass) and Clay Bozard (drums) bring their visions of the songs to life. The band has shared the stage with many national acts as well as dozens of regional/local groups, performing in front of thousands. While touring extensively in the southeast, they have played several marquee shows, including the House of Blues, 3 Rivers Music Festival, and Ft. Jackson's Hilton Field. They have earned a reputation for being a solid live outfit, energetic and diverse, mixing in all out rock performances with acoustic sets. In addition to their homestead, Namedropper has gained a loyal following online through the strength of their recorded efforts and videos.

"I love to work out different versions of the studio songs when we play live, be it acoustic or a stripped down setup. I like to be able to expand on something created in the studio enviornment and not identically reproduce it to sound like the same exact version. Keeping an open mind, jamming, and extending songs can be very cool. Change is good, so is variety. I like to experiment" says Lucero.

Indeed you hear it in Namedropper's music. From drop dead gorgeous ballads, to dark melodic rock songs, to acoustic sing & strum alongs. They aren't content to sound like every other band.