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In the following paragraphs, I will give you tips in starting a window cleaning business, specifically tips to get a customer base. Many of the principles will assist you to become a professional window cleaner.
1. Be professional.
Being professional starts before you even look for window cleaning customers. You need to make sure your image is appealing. Tiny problems like having neat clothing, neatly trimmed hair, good individual hygiene and wearing a smile, have a massive positive influence on someone when they open the doorway to you. Would you let a slovenly dressed smelly individual that you don't know work on your property? I thought not. Next, use a well prepared message in your mind. Something along the lines of "Hello, I am a local window cleaner i was wondering if you needed a window cleaner yourself?" It's short, polite and to the point.
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2. Get business card printing.
The business card may be the foundation of all of your advertising for the window cleaning business. Your business card should be smartly designed and have all of your relevant details without getting cluttered. You must place your card into the hands of everybody you can including friends, family, current customers and prospective window cleaning customers. You are ready to hit the streets!
3. Canvass, canvass, canvass!!!
Canvassing for window cleaning visitors to some may seem demeaning, almost 'begging' for work. Because of this, many send out 1000s of flyers by hand, that isn't effective use of your time and energy, or via local newspapers or magazines, that may be costly. In my experience, householders like to see the window cleaner they're going to deal with each month. In my opinion, the most effective way to canvass is actually knocking every door all the time, and by making sure you speak to the owner of each house, not the children, babysitter, gardener etc. Speaking with each individual is far more effective than pushing a flyer with the door. When was the very last time you checked out a flyer and bought that product? Probably never. Moving in person to advertise from the cleaning business accounts for an instant personal touch that is certainly essential. After all, his or her window cleaner you will possess access to their property plus they want to be able to trust you. The 1st key to trust is knowing what you look like!
4. Respond professionally.
If your householder refuse your window cleaning services, politely ask to go out of a business card whenever they need a window cleaner later on, or if they have a friend that needs a window cleaner. It has the same effect as a flyer, but at the very least they have met as well as will recognize you when you find yourself window cleaning inside their street in the future. If your householder asks you to provide them with a quote, be sensible within your price for them, but most importantly, for yourself. Pricing for window cleaning can be an article in itself. Whenever they accept your quote, again, be professional. Have a neat A5 book that you can write their details in, not some old scrap of paper that will easily be lost. Record accurately your home number, road name and surname of the baby. DON'T ask for their phone number. This is a step too much in terms of getting private information on your initial call. They will offer you this if they are ready. Next, try to give an idea of when you will call to completely clean the windows. Be as prompt as possible, i.e. "I can call to scrub your windows the day after tomorrow." Once you agree a time, be sure you stick to it. The key with a successful window cleaning company is being reliable.
5. Have your own personal website.
Gone are the days when we used that big colored book to find a window cleaner. Now, lots more people use the internet than ever before. By incorporating research, you can crack Google and have to top spot without sending a cent! My website was designed with a friend of mine initially, however have taught myself how you can adjust it to improve my Google rank. My website is now top for virtually all of the following searches: window cleaner in Telford, Telford window cleaner, window cleaning Telford, etc. Fundamental essentials likely searches someone will make in my area for a window cleaner. A web site will generate which you surprising amount of interest for the relatively little outlay. On many occasions, it is cheaper than 'paper' advertising.
In summary, if you are to gain a fantastic customer base for your window cleaning business, you are unable to beat having a personal touch to your service. As their window cleaner, you will end up in frequent contact with the same people in addition to their property. Be reliable, be polite, be professional and pay attention to detail. These are the tips and techniques to starting a window cleaning business by using canvassing.