In terms of marketing, everything you do needs to measurably produce results. There are many of factors that go into getting solid results including business niche or marketplace, as well as the tips and strategies I'll be detailing are a fantastic opportinity for Toronto Lead Generation to determine solid, measurable growth. - Medi Spa Lead Generation
We’re knowledgeable about our Toronto Leads generation clients INCREDIBLE results! From 5-10 high-quality leads weekly to tripling our clients sales from $50,000 to $150,000 inside a still month.
Why Traditional Marketing Sucks!
Television commercials, radio spots, newspapers ads, and billboards are really the 20th century method of gaining exposure and generating leads for window replacement businesses.
These antiquated old strategies to advertising are all Interruption Advertising, and therefore you are trying to Interrupt because as possible with your message and hopefully you find a few that are interested.
These procedures are archaic at attracting the attention of potential clients and are wasteful in comparison to Google AdWords.
There is no greater approach to finding a quality local lead than if someone else from your local area:
Does a Google search for your “window replacement”, “window installation”, and “window repair”? (BTW, yes absolutely it will and business niche)
Finds your ad near the top of the page
Clicks on the ad
And then one minute later calls your business
Someone searching for your organization on Google is more likely planning to hire you on the spot or maybe within a week.
They may be searching on Google simply because they need your services right this moment and are much further along in the buying process than someone who you are trying to prospect with “Interruption Advertising”.
Anybody containing ever been involved in any type of sales or marketing knows that there is a HUGE difference between when someone is searching for you, finds you, and calls you…
In contrast to you trying to prospect or “cold call” or “interrupt” those with your advertising.
There exists simply no comparison from the quality of the lead.
Most likely the Best Advertising Platform Ever.
Advertising on Google is 100% and completely measurable so you'll know EXACTLY what your return on investment (ROI) is that is unlike many other forms of marketing like TV and Billboards.
Pay per click (Google’s advertising platform) is the greatest thing that ever happened to the advertising world and businesses because you have an incredibly powerful tool to use.
Google AdWords advantages of beautifully executed timing when delivering ads to folks who are already searching for your glazing business, delivering you transparent window installation/replacement and window repair leads generation results while you can track precisely what your return on investment is.
There are several entrepreneurial business owners which may have built multimillion dollar businesses using Pay per click as their primary method of generating new business.
There in fact is nothing else like it these days. If there was, remember that, I would be using it and suggesting that you simply do too.
Generating Leads Online with Pay per click
What people need to realize up front is that Google makes over 90% of the money through AdWords.
Google does not make their funds through organic search engine results or SEO (more on SEO later). Thus, Google WANTS that you advertise and they want you to get good results so that you will keep spending a growing number of money on advertising year after year after year.
MYTH: “Ya, but no-one clicks on the top ads…”
A lot of businesses and professionals that we have worked with over the this misconception that no-one clicks on the ads that appear towards the top of search results.
This couldn’t be more wrong. It’s true that a lot of people click on the first or second organically generated result. However, according to a recent eConsultancy survey “41% of individuals didn’t even realize they were clicking on ads in those first 3 to 5 results”.
Furthermore, you only need a small percentage of people to click on your ad to own more leads than you can handle.
If you believe that no one clicks on ads and so are unwilling to make the purchase of a strong AdWords campaign, you’re cutting yourself far from a huge source of solid prospecting.
SEO vs AdWords
Search engine marketing (SEO) is a good longer-term advertising strategy given it takes a lot of time, money, and effort to organically rank high in search results online for any valuable keyword.
For example, let’s say you’re a lawyer that is certainly fresh out of school, you’ve moved to a city or town and therefore are looking to get established. I’ve got not so great for you, you’re probably going to fail at ranking high on search results through SEO.
Why is that? Because every other lawyer in your town or city that is certainly practicing in the same area of law as you has been doing the exact same thing!
Chances are those other lawyers or law firms are already established and possess been running a strong SEO campaign for a long time. You’re simply going to have invest for 9-18+ months before out-ranking them.
There are several examples of business owners that spent $1,000s monthly on SEO for upwards of a year and still still did not rank in the top 5 results on page 1 (this is when most of the traffic is) of Google for his or her desired keyword.
If these business people would have taken that very same money and invested it into Google AdWords, they would have received new leads and clients from the start!
Which means they might barely have come up front because they could have turned a return in the first month then just reinvested those profits.
WARNING: How are you affected When (not “If”) Google Changes It’s SEO Algorithm?
Consider it… Would you rather pay $1,000 a month for a year in order to “possibly” get on page one on your desired keyword… And then if Google changes their SEO algorithm again you could lose it all overnight with no warning!
… Or, would you prefer to instantly show up at the top of the search results for A huge selection of different keyword variations (not simply a couple of keywords like with SEO)… And have new leads and new clients coming in your door right away?
Kinda a no-brainer isn’t it.
Instant & Easy Results
I enjoy working on Google AdWords greater than any other form of advertising media because you can run a simple test campaign for about a week, spend only a few hundred dollars, and see instant results.
When that certain week test is done, you’ll have a ton of data telling you what keywords worked, what number of clicks you got, what number of leads came in, and the way many new signed clients you've retained for the money spent.
From that point you can refine your AdWords campaign a little more forward by continuing to split-test ads and deciding the amount you want to expand your campaign.
As an example if you spend $1,000 and you make back $5,000… Well then another month you may perfectly want to spend $5,000 making back $25,000. It’s simple math really.
Versus TV, radio, newspapers or billboards advertising, which are expensive formats that one could spend $10,000s and be clueless to how poorly or well your ad did.
If you want to see serious results which are reliable and measurable, you must be on AdWords.
AdWords is the KING of Local Advertising
Google LOVES local businesses and they provide you with a huge advantage when advertising on the platform.
How to Use The local Advantage
First off, Google allows you to integrate your Google Plus Local account with your AdWords account. This means when people from your neighborhood are searching, your ad will likely be much bigger than other ads along with your phone number and address there in the ad!
It may be an old adage plus the world of internet marketing, size is important. If the ad is greater, people are going to notice first, if the ad is well formatted they’re gonna read the details, so you know what they’re going to probably do next?
They’re planning to click on it!
Because you’re local, where you are information is going to come in the ad (when you integrate your Google plus local account). You’re planning to see a much bigger surge in leads contacting as well as making appointments to your services.
NOTE: Above image is an example of a client of mine and you will see his one ad is almost 3x the size the opposite ads. Really, just how can they compete?
So by taking the time to properly integrate your Google Plus Local account, you’re planning to see an increase in business!
Why Most Business people FAIL at AdWords
Another key element to the success of the campaign is split testing multiple ads to obtain the ones that get you the highest click through rate (CTR).
Most companies that try to do Adwords on their own fail because they don’t have a good high converting landing page (more on that soon) and/or they haven't yet split tested multiple ads to raise their click through rate.
Google would really reward you to have a rock solid AdWords campaign that is getting lots of clicks!
In case your ad is generating a lot of clicks that will your business through Ppc Toronto Lead Generation they'll give you a cheaper cost-per-click (CPC)… rewarding you to have great ads that are getting lots of clicks as it tells Google that you will be relevant to the searcher.
Fundamentally the more clicks your ad gets, the less you have to pay each click. Incredible isn’t it.
3 Common errors to Avoid
If you’re up to speed and are ready to lengthy AdWords campaign a person's eye and care it deserves, there are still some things I feel you need to be implementing and some improper habits I want you to avoid.
First thing’s first: If someone else clicks on your ad, what page/website will you send them to?
There's a chance you're thinking that you’ve spent a huge amount of money on a slick looking, informative website that’s an ideal place to send your traffic and attract clients. Right?
It looks like a reasonable idea, and it’s actually bad idea because truth be told, you’re far more likely to lose clients if you’re routing all of your ad traffic to your main website!
You MUST send AdWords traffic to a “landing page”. Yes, you need to have one of those single page, simple, easy to read landing pages that invites the candidate to take action now.
Why? As you have 8 seconds before you decide to lose your prospects attention!
That’s right, as outlined by a recent Microsoft study, our attention spans have dropped from typically 12 seconds to 8 seconds, and for comparison a Goldfish has an attention span of 9 seconds.
Thus your “landing page” needs to get the person that engaged your ad to take some action right away before they get depressed by their smartphone, Facebook, instant massager pop-up, email notification, or someone popping inside their office…
If your traffic is being routed on your main website, you have a constant risk of that visitor never doing it! That’s right, they failed to:
1. Pick up the telephone
2. Fill out a contact form
You just lost a possible client.
High-converting landing pages are specially designed using a proven template to obtain your prospects to do one thing… Pick-up the phone and contact you now!
So remember, three important mistakes to prevent making in your marketing are neglecting to:
3. Split test your ads. Sure, there's a chance you're getting some clicks, you could be seeing some incoming business, and that doesn’t mean you couldn’t be going after better!
4. Employ a high-converting landing page. Your slick, expensive looking main website is not enough to draw in new business to your practice. A squeeze page is essential for getting those individuals looking to retain deliver to pick up the phone and actually schedule an appointment.
5. Setup your AdWords campaign correctly. This one I mention in passing being a mistake only since it can impact your results. Proper campaign setup is vital to the success of your campaign.
As you may have seen by now, I love Google. I love their AdWords platform as well as the infinite amount of potential it provides.
Google: Biggest, Best, & Growing
Google, for good reason, has become the largest google search in the world. It offers entry to an unprecedented volume of information, and it also is among the most number one way for businesses for generate leads - and that is so true for Toronto Lead Generation companies we assist.
All you need to do is start to see the growth chart going back 10 years to see this.
It's likely you have been able to ignore the possibilities that Google brought in 2008, and maybe in 2009, and when you see their rate of growth double and triple within the last few years alone.
You must realize that Google is maturing all the time, and is probably only buying bigger and better at their business by implementing new advancements to AdWords.
With this day and age, if you fail to be on Google, you’re probably going to be left behind. Here’s to your future success! - Medi Spa Lead Generation