PureVolume

The LUX Biography

The story of LUX is one of a dream; a brotherhood; a family, and a pact. The alliance of six individuals from all walks of life, finding each other by chance, and conceiving a vision some would label impossible. A movement that would change the world weve come to know and open doors for an entire new generation of strong-willed individuals to stand up and be heard.

This is the dawning of a new legacy; the beginning of a new era This is LUX.

The first seed was planted in the winter of 2000, when native Oregonian Avery Watts began to see what he believed to be his calling in life. The idea started out simplyto create a musical group like none the world had ever seen before, a band that was equally as strong in every facet of being a band; one that was musically proficient, highly charismatic, attractive, well-rounded, had an image like no other, and could put on a live performance like nothing anyone else had seen yet. This would be a challenge that seemed easier in writing than it did to manifest. It would take worka lot of work.

Avery took a backwards approach to creating the group. Instead of learning the trials and errors of show business first hand, (like other predecessors in history have done), he chose instead to first study the strengths and weaknesses of the greatest acts in history. After a time of research, it became clear that with the abundance of amazing artists in existence, one lingering fact resonated about them allnot one person or group could do it all.

The vast majority of legendary groups throughout time were strong in maybe a few areas of being a band, but did not take the time to focus on the group as a whole. If they looked good, their music lacked; if they had good songs, they were ugly as sin; if their music was catchy, their live performance was yawn-inspiring. And even if they had it all, their lack of knowledge in the music business would inevitably lead them back to flipping burgers shortly after their rise to stardom. It became clear to Avery that there was a need, a calling of sorts for a group that could cover every area of the spectrum, and so the hunt began for the members of this group to pull off the impossible.
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In early 2002, Avery met up with a drummer by the name of TJ Stiles. This was the first person in Averys search who fully understood the concept of what he was striving for. As a veteran of live performance and a former member of many failed bands, Stiles was quick to join the crusade for what he also believed to be the band to end all bands.

Later that same year, the two stumbled across a young guitarist/virtuoso by the name of Jamie Steele just weeks prior to a scheduled relocation out of Oregon. The guitar-shredding, awe-inspiring prodigy had, in fact, been on a similar quest of his own for the past few years, and was exactly what LUX needed to take them to the next stage of possibilities.

The newly-formed trio spent the better part of 2003 solidifying the concept of what LUX needed to be. Through the constant struggles of having little finances, no support, and no alternative of turning back, the three found themselves alone, but unwilling to give up on what they knew could be achieved.

After a period of time, the group was forced back to their hometown to regroup and reassess their plan. In doing so, they came across Shay Bassman, a local bassist and old time friend of Jamie Steele. Shay had heard rumors of a now-forming super group in the works, and joined the ranks as soon as possible.

The three-turned-four relocated to Los Angeles, California with just enough money to pay for one months rent, and with only enough possessions to fit into a passenger van. Starting again from ground zero, the group shared a small studio apartment; sleeping on the floor, eating what they could muster, and working as much as possible. During that time they began to create what would become their debut album Seeing Is Believing. With no previous experience in recording, producing, mixing, mastering, graphic design, or even solid song writing, the band would go on to independently create a twelve song masterpiece over the span of a few months.

Near the end of this production, the group was contacted by another native Oregonian by the name of Infamous 6ix. 6ix had also heard of the group and was willing to leave everything behind to be a part of it. Within a year after 6ixs arrival, the band found the final layer of LUX in a guitarist/singer by the name of Cash Lawless.

With all the members of the group now united, the band was finally ready to make the world See and Believe.

Since the forming of the group, LUX has single-handedly broken every rule in the history of rock bands. Within the first month of releasing the single Believe on their website LUXROCK.COM, the group had nearly a million web hits from all over the world. This might not seem amazing, unless you consider the website was one page, no photos, no information, and no promotion, just the now famous LUX Braille logo, a link to download the song, and the spreading word-of-mouth that had already made its way around the world. The first layer of LUX had been shown to the world with astounding results. It was clear the music was a hit.

From the release of Believe, a fitness company by the name of Max Muscle quickly contacted the band and offered them a clothing/supplement sponsorship deal, an exclusive interview, center spread, and photo shoot with the world-famous Jason Ellis for the cover of Max Muscles own world-renowned magazine. The group then went into an eight week transformation from standard looking Joes to statuesque-like individuals. This completed the second main layer of the group; an image and group presence that everyone loved, no one could keep their eyes off of, and something no other band had attempted before.

Shortly after the release of the Max Muscle magazine, the word about LUX began to spread like wildfire. The group being was attacked by a barrage of new offers, was being played on radio stations through out the globe, and found themselves having to sit and choose which battles to participate in. With all the new-found generosity the band was receiving, the offer in particular stood out to them. LUX had been asked to play their first show ever with Lynyrd Skynyrd in LUXs hometown to an anticipated crowd of over 5,000. The group put all other business on hold and accepted Skynyrds offer. The record-setting first performance went off like an atom bomb and added the final element of what the world had yet to witness from the bandthe LUX live show; all of the pieces had finally been set in place.

With these, among other already achieved accomplishments for LUX, the band has merely seen the beginning of their success. After over half a decade of perseverance, blood, sweat, and tears, this brotherhood of purpose has set into motion something that will not be stopped. Only time will tell just how far this group of aspiring young visionaries will go in their quest for ultimate success.

This is merely The Beginning
The Takeover Has Begun.


For More Information on LUX visit the official homepage at: WWW.LUXROCK.COM