Hailing from the small coastal town of Branford, CT, dub/rock/reggae band LiVE NOW brings an east shore vibe to a west coast style. Shedding light on an industry swarming with sharks, these guys play with a passion and originality that is missing from the mainstream music of today.
Formed in 2006, LiVE NOW's music is mature beyond their years. Having already shared bills with reggae greats Steel Pulse and John Brown's Body, these guys are rising fast. The distinct reggae-inspired vocal melodies of lead singer and guitarist Mike McGinley and the funk rock, Latin and reggae percussions of older brother Doug McGinley give LiVE NOW a refreshingly unique sound. LiVE NOW keeps it tight with Jeff Abel on rhythm guitar and Rocco Tondalo on the bass. Altogether, they are a driving force whose style, live performances and energy bring to mind such inspirational acts as 311, Steel Pulse, John Brown's Body, and The Police.
Catchy vocal melodies like the youthful anthem-choruses of fan favorites High As A Blue Jay and Earthquake, sexy sun-soaked guitar riffs in I Knew A Girl, solid percussion and bass work in Stowaway and Fuck Emo, and homages to roots-reggae in songs like Relight make this band worth checking out at every opportunity.
LiVE NOW represents a lifestyle of relaxation and sunshine, and fronts an attitude that lets you know it's okay to wear your sunglasses at night. From sunrise to sunset, "everybody just live now!"
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