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BMW acknowledged that it experienced put in place “doorway internet pages,” which exist only to appeal to search engines and afterwards redirect visitors to a unique website.
Is it probable that Google was prepared to countenance an intensive black-hat campaign because it helped one of its larger advertisers? It’s the sort of question that European Union officials are now studying within an investigation of achievable antitrust abuses by Google.
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Along with the intrigue starts off while in the sprawling, subterranean entire world of “black hat” optimization, the dark art of elevating the profile of the Web site with approaches that site Google considers tantamount to cheating.
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Abundant, obtainable, pertinent articles and editorial links from dependable sites are what you have to get more people safely from Google in 2015.
Whoever setup the JCPenney.com campaign, he stated, relied on some genuinely lower-lease, spammy websites — The sort with reduced PageRanks, as Google calls its patented evaluate of the site’s quality. The higher the PageRank, the greater “Google juice” a web site gives Other individuals to which it is joined.
She additional that even though the collection of blog links absolutely introduced in added revenue, it absolutely was hardly a bonanza. Just seven percent of JCPenney.com’s website traffic comes from page clicks on natural search success, she wrote.
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