"They are tearing people apart. #NotAnotherBrother."
The launch of the campaign follows a new contact for you to arms against Isis's social media techniques simply by a pair of associated with Google's best executives, legal chief David Drummond and also policy director Victoria Grand, at the Cannes Lions marketing festival.
The duo launched an attack, plus an appeal, against terrorist propaganda about Google-owned YouTube calling for more opposition messages.
The newest video ad, developed simply by London agency Verbalisation, forms section of the particular Quilliam Foundation's #notanotherbrother campaign that aims in order to give a counter-narrative describing a person's price associated with radicalisation and coverage http://socialmediahc.com
to be able to Islamist extremism.
A UK counter extremism organisation has launched a YouTube video focusing about the Muslim neighborhood within an try to fight back again from the social media recruitment techniques employed by terror group Isis.
The YouTube ad had been financed by simply crowd-funding via 150 donors via ten countries.. Not Really an additional sister. the Quilliam Foundation's YouTube video.
London-based Quilliam Foundation, a new counter-extremism thinktank co-founded by Maajid Nawaz, provides launched the video targeting those who might end up being seeking out on-line call-to-arms messages through Isis and could be at danger of radicalisation.
The video ended up being developed subsequent a four-month research project produced by simply Verbalisation's team associated with psychologists, military experts as well as linguists.
"[Isis] are radicalising our brothers to address within Syria," runs a statement accompanying the particular YouTube video. Not Really an additional child. no family members should lose another loved someone to such hatred. Sufficient will be enough. Sharing this film will demonstrate [Isis] in which their extremist views don't have any place within our community