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Artwork Path: Droga5 hired nine photographers, gave them a typical sense of what to shoot, and let them free. The agency now incorporates a bank of 25,000 shots to use for future advertisements and Fb posts. "It is nevertheless images, not transferring graphic—incredibly standard, all shot in a realistic way," explained van Es.

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"We do not place supermodels in our advertisements. We present the people that consume the beer. We visually symbolize what we stand for." There isn't any director—the creatives do the job with editor Gary Knight of Lower+Operate to piece the places together.

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COPYWRITING: The ads pair wry voiceovers with however shots. "In 1927, Colonel James Porter handcrafted Newcastle Brown Ale. But handcrafting was a nightmare. So now we handcraft a similar delectable beer with massive, giant machines," states the voice in a single, as aged photographs of brewers stirring a batch give solution to People of a modern manufacturing facility floor. In A further, the voice claims: "Excellent moments assured. Until you might be getting a crap time. Then we will not promise Significantly whatsoever"—as joyful bar scenes take a flip for that even worse.

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Posted Sep 13, 2015 at 3:24pm

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