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Then, slowly, as the stunned crowd came back to life, a few muffled answers surfaced. "To hire and fire." Decent, but shortsighted. "To ensure compliance with employment law." Not quite. "To recruit top talent." A partial answer.

Limit the scope of your content. Make it a point to target very specific topics instead of broad ones so you can keep your articles relatively short. For example, instead of writing an article that contains comprehensive information about what is what is two way communication approach, narrow down your topics so you can discuss them using 250-500 words or better yet, create article series.

Have you ever written an article which, to you, makes sense, but others seem to not be able to grasp? Have you written sales copy that generated little to no sales? Have you dealt with a client which, no matter how hard you try, just doesn't seem to "get it"? If anything like this is out, then your communication formula is out. For one reason or the other, they are not getting the same understanding you are.

Lead Generation - both commenting on the blogs of others in your industry and having your own corporate blog can generate leads for your organization but beware: the hard sell what is two way communication a taboo in the blogosphere.

Dr. Peter Pearson warned that couples who avoid tough issues may cause all passion to erode over time, because neither partner will risk bringing up a stressful topic. Boring, safe conversations about the weather or the menu can suck the excitement out of a relationship.

See how easy social media features of two way communication. When done right it can bring amazing results for your business. Not only will you establish yourself as an expert, but you will be promoting your products and services regularly. Make it a commitment to master social media marketing and we promise you next year at this time, you'll be so glad you did.

Posted Jan 15, 2016 at 12:18pm



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