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White hat information is generally visit the site summed up as building information for buyers, not for search engines like google and yahoo, then building that content quickly obtainable on the next page spiders, as opposed to get more attempting to trick the algorithm from its intended reason. White hat SEO is in some ways just like Internet development that encourages accessibility, although the two aren't identical.
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In April 2012, Google introduced the Google Penguin update the purpose of which was to penalize Sites that applied manipulative procedures to improve their rankings around the search engine.
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