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In February 2011, Google introduced the Panda update, which penalizes Internet sites that contains material duplicated from other websites and sources.
An additional approach provides a distinct website page based on whether or not the web site is currently being asked for by a human visitor or possibly a online search engine, a way often called cloaking.
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In 2005, Google started personalizing search engine results for every user. Depending additional on their history of preceding searches, Google crafted results for logged in users.
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