After implying last month was going to have advertisements, Instagram took the first steps to realize this plan.
On the company blog, Instagram confirmed that select users in the United States begin to see advertisements in your feed in the coming months.
"View photos and videos of the brands that you do not follow will be something new, so start slowly," says the blog post. "We will focus on publishing a small number of photos and videos of beautiful and high quality of a few brands that already have many members in the community of Instagram".
Instagram says it will work closely with a handful of brands at first, in an effort to exert quality control over the content they are getting into the feeds. And, unlike its parent-Facebook-, Instagram present regardless ads the interests of users. Facebook, in contrast, seeks to advertising based on the companies and brands that users take through their networks.
From the time it was compared by Facebook in 2012, it was almost inevitable that tuck Instagram notices in one way or another.
Mobile advertising is a large part of the revenue generated by Facebook and Google. According to research firm eMarketer, spending on mobile advertising space has doubled in just the last year, reaching 8,800 million.
But for Instagram, the transition to the ads could cause friction. Earlier this year, Instagram changed the terms of service to allow the possibility of integrating user photos in advertising campaigns. After a wave of criticism from users , the company quickly reversed the policy .
A planned feature-the ability to hide ads-might be acceptable for users who encounter advertising that they dislike.
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Rihanna and Justin Bieber are the only other artists whose respective channels have received as many views. The accomplishment came with a surge in overall weekly streams as PSY claimed 69 million more plays, up 93% from the previous week, according to Next Big Sound. Meanwhile his video for "Gangnam Style" crossed the 1.7 billion plays mark, rapidly on its way to becoming the first YouTube video to reach 2 billion views. Taylor Swift, who holds at No. 2 on Social 50, receives a boost in her overall chart score, resulting from the July 3 release of her "Red" music video. The colorful clip's premiere leads to a 136% increase in overall views to her YouTube channel and a 22% improvement in Facebook fan additions, increasing by 278,000. The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions. Further down the tally, Tyga forges ahead and rises 28-15 in the rankings thanks to a feature on Esty's single "Killing Your Ills." The track, which was posted on July 3 to Tyga's YouTube channel, accumulated over 520,000 views during the charting week and fueled a 40% rise in weekly fan acquisition for the Young Money rapper. Esty is signed to Tyga's Last Kings label imprint. Other notable chart movement includes Amy Winehouse who debuts at No. 32 after it was announced on July 3 that an exhibit in her honor opens in the London Jewish Museum. Also making a debut is Ciara, who starts at No. 49. She enters largely because of the release of her "I'm Out" music video, which debuted on July 1. Back to the top 10, two BET Award wins on June 30 propel Kendrick Lamar to a re-entry at No. 9. A huge surge of traffic was registered on his Wikipedia page. The rest of the top 10 leader board remains unchanged from the previous week, except for Beyonce (4-3) and Rihanna (3-4), who swap positions.