Interviewing a purveyor of black-hat services experience-to-face was a substantial undertaking. They may be a small-profile bunch. But a url-selling specialist named Mark Stevens — who claims he had very little to perform Along with the Penney url exertion — agreed to speak.
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Mr. Stevens agreed to fulfill in mid-January for any supper paid for from the Occasions. Questioned to pick a “high-quality cafe” in his community, he instead cheekily chosen a modern French bistro in Palo Alto presenting an 8-class prix fixe meal for $118. Liquid nitrogen and “fairy tale pumpkin” had been two on the featured ingredients.
“I can confirm this violates our guidelines,” said Mr. Cutts all through an hourlong job interview on Wednesday, following checking out a listing of compensated links to visit their website JCPenney.com.
“There is a incredibly lengthy record at Google of claiming ‘We aren't likely to my explanation bother with short-phrase profits.’ ” He included: “We rely upon the have faith in of our users. We notice the duty that we should our consumers.”
Publishers can reject selected key terms and inbound links — Mr. Stevens explained some balked at a lingerie backlink — but Generally the method is on a style of autopilot.
Plus the intrigue commences within the sprawling, subterranean environment of “black hat” optimization, the dim artwork of raising the profile of link the Web site with solutions that Google considers tantamount to cheating.
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