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In April 2012, Google introduced the Google Penguin update the aim of which was to penalize Internet sites that applied manipulative procedures to further improve their rankings on the search engine.[24]

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Search engine optimization organizations will need to possess a finger on the heart beat all the time, examining for updates and ensuring their tactics are according to the current algorithm. Latest Google updates, including Penguin 2.

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In 2007, Google introduced a marketing campaign towards paid back check this link links that transfer PageRank.[17] On June fifteen, 2009, Google disclosed which they experienced taken steps to mitigate the consequences of PageRank sculpting by use with the nofollow attribute on hyperlinks. Matt Cutts, a perfectly-acknowledged software engineer at Google, introduced that Google Bot would no more address nofollowed backlinks in a similar way, to be able to reduce out article Search engine marketing provider vendors from working with nofollow for PageRank sculpting.

Posted May 02, 2015 at 11:51am

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