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Let's hop into our Internet time machine and take a trip. Nowadays we're headed back in time to 2000 in World wide web time, that seems like 100 years ago. Youre an Search engine marketing professional and you want to create a book on how to get to the best of search engines what do you speak about? Meta tags are absolutely on the way out. Links help but this is cutting edge stuff not the basis of your book. I discovered link building tool talk by browsing the Boston Guardian. So you talk about keyword density. You say if you want to get ranked highly for a distinct term, you need to have that in your title and you need to have to have it show up towards the leading of your page, and in other components of the web page and have your web page be keyword dense for your chosen topic. And Im not speaking about 1-3% keyword density one hundred% keyword density for a word actually worked for some phrases.

Ahh, the memories. The days when keyword density in fact mattered.

Back to late 2006. Keyword density is dead. DEAD! In truth the question comes up if its even essential what content material is really on your webpage or if it all depends on hyperlinks.

Lets take some renowned examples 1st go to and sort in the word failure. The 1st result youll see is President George W. Bushs bio. Go ahead and look at the web page, and inform me how numerous times the word failure shows up on the page. Yep zero.

To be fair, lets go back to once again, now sort in waffles. The quantity one particular result youll see here is John Kerrys site. Go ahead and count the number of instances you discover the word waffles on that web page. Indeed zero again.

So whats going on right here? The purpose George Bushs and John Kerrys internet site are displaying up so highly for failure and waffles is due to the fact of anchor text. If people require to identify further about high pr backlinks, there are many on-line databases you should pursue. (This certain tactic really has a name known as GoogleBombing but thats for a distinct day.) A massive number of sites, have links pointing to George Bushs web site with the word failure in the hyperlink.

So what need to this tell us 1st of all, quit worrying so a lot about completely optimizing your web site and start off worrying about what the web sites linking to you say.

Now I should say that obtaining the keyword you want to rank very for in your tag and obtaining relevant content on that page does undoubtedly support, and if youre targeting a extremely competitive word, then youll require to have relevant content material on your page. Nonetheless, dont be concerned about getting precise keyword densities for your pages theyre not helping you, in truth they may possibly be hurting you considering that the search engines identified out that ranking by keyword density was very easily abused so now they actually penalize sites that are deemed overoptimized or also keyword dense. Just write naturally and leave it alone thats what the search engines want.

Instead, make positive the links pointing to your website inform your story and say what your internet site is about. Instead of links that say click here, get hyperlinks that say widgets or what ever your internet site is about.

Just before I finish right here, I want to give you my favorite example for Google Bombing. My girlfriend discovered seo link building by browsing webpages. Go to the house web page of This time kind in French military victories and click the Im Feeling Lucky button. If you have an opinion about literature, you will possibly need to discover about high quality link building. Practically nothing against, the French, but thats hilarious. Click on the French military defeats hyperlink for a good laugh..

Posted Jun 30, 2017 at 1:37pm

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