The algorithms for the social media channels and search engines change seemingly overnight. Therefore, you need to have a strong SEO game in place to give your company a fighting chance at standing out in the crowd in a continually changing environment. It is essential that you take the time to ask the right set of questions when you are considering hiring a Toronto SEO expert.
Question #1 - Do You Focus on Content?
Content works to illustrate the knowledge you have on your industry or the expertise that you hold on the products and services you offer. A reputable SEO expert should be well aware of this fact. That also means that the same expert should willingly maintain some level of focus on the content that will shape your SEO campaign.
Question #2 - How Do You Plan on Generating Links Quickly?
On the surface, it may seem like a basic question. However, it is how you will be able to tell a reputable Toronto SEO expert apart from one who is not reputable. A low quality expert will quickly tell you all the ways that you can receive quality links from SEO practices. It is a warning sign to you that this is not the expert your company needs. Quality links come over time as you build relationships with other industry companies and those that offer a complimentary product or service to what you offer. There is no quick or easy way to obtain website links.
Question #3 - What is Quality Content in Your Eyes?
Everyone has a different viewpoint on a variety of topics in the business world. When it comes to running an SEO campaign, you need to have a say in the content that an expert will create on your behalf. Asking this question gives you insight into how the expert may approach your campaign and whether it will have a content focus or not. Be wary of someone who tells you that content doesn’t make much of a different in this type of campaign.
Each of these questions wilh help you determine which experts have your best interests in mind and which ones are just looking to take your money. Listen carefully to how a potential expert answers these questions and you will know if that is the right expert for what you need.
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