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Billion Dollar Campaign - Mobile Marketing Today

Mobile marketing generally describes marketing on or using a mobile device, like a cellular phones, tablets, or laptops. It is often user-initiated and user-controlled, and requires the express consent of the user to receive future communications,. That's one of the unique features of mobile marketing. Approximately 4.6 billion cell-phones exist globally, when compared with 1.1 billion computers. Cellular phones currently outnumber TV sets by over 3 to 1, and PC based web users by over 4 to 1, and the total desktop and laptop PC population by nearly 5 to 1. Therefore, it really is difficult to ignore this trend as a means of generating revenue for your business or perhaps for yourself.

Text Messaging For Business

Text messaging, also known as Short Message Service (SMS), has been in use since approximately 1992, and is confined to 140 bytes per message, or about 160 characters inside the English alphabet. SMS is popular in Europe, Asia (though in Japan SMS continues to be largely superseded by mobile internet email), the United States, New and Australia Zealand, and is growing in popularity in Africa. About 3.5 billion sms messages are sent everyday.

Posted Oct 28, 2015 at 6:32am

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