Editor & Writer of Flaskaholic - a chilled spot on the web for anything and everything about the best hip flasks. And booze. And you. We look at flasks not as a relic of simpler times, and not as a fashion accessory (though we do notice the rising popularity of hidden flasks for women, like the bracelet flask or the garter flask) but as a mirror to the changing of the times, and an instrument of freedom that lets both men and women carry their liquor of choice, wherever they are. Such "products" that have hardly changed in over a century (like the slot machine as another example) say something about society as a whole and its relationship with indicators of pleasure - in this case booze (and gambling.) As we embrace constant change, and even aspire to it, we do tend to cling on to a few elements that provide us with a sense of belonging and familiarity. Such is the hip flask, whether in its old-school type of pewter or copper, or the more current types of stainless steel and titanium - its iconic shape brings us comfort since we feel on safe ground around it.