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If you manage a small business it is important for you to do all you can to have as many unique advertising and marketing methods in place so you have a steady flow of new consumers coming to your company.
In the past couple of years among the more effective new resources you'll be able to take advantage of is local internet search marketing.
Here are a couple methods to boost the visibility of your own small business on the net.
While you're making your Google Places account there are lots of different things you'll need to complete. One of them is select which business categories your small business could be placed under.
What many people don't realize is that you may pick multiple categories and you can even create a new category if you don't find one that matches what you do.
Ensure you take full advantage of both these functions to place your business under as many suitable categories as you can.
With regard to typical search engine marketing one of the most crucial tasks is building inbound links to your website. For local SEO there's a slightly unique activity you must carry out being the creation of citations.
A business citation is any example on the internet in which there is a reference to some very exact details regarding your company. They are the business name, your telephone number and your business address.
To recorded as a citation these have to match up perfectly with the specifics that are detailed within your Google Places account.
When Google initially launched this service to individuals it was very easy to place one or two keyword phrases within your company name and have superior search engine rankings.
And while this could still do the job to a certain degree, it can possibly get your Google Places listing deleted so it's smarter not to take the risk.
So when you are putting together your listing simply add your business name as it is. Never incorporate any info on your own market or your location unless they are genuinely a part of the listed company name.
So if you do run a business and you do not yet have the Google Places account up and running, it's a good idea for you to get moving on that the instant you can.
Then you are able to proceed to start working on a few of the other details mentioned above to help you give your Google Local account better visibility on the internet.
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