In the world of business development and branding, going digital is the buzz. So just what is online marketing and how can we use it to grow our businesses?
Internet marketing Defined
Digital marketing could be the advertising and promotion of companies and their brands through digital media channels. Digital media, at this time, includes websites, social media, radio, television, mobile and in many cases forms of traditionally non-digital media such as billboards and transit signs. Essentially any marketing media that is delivered electronically is considered digital marketing. eCom Premier Academy
This leaves only various forms of person-to-person (P2P) marketing, print advertising and direct marketing away from the digital marketing umbrella. Even so, print ads, unsolicited mail, print directories, billboards and posters are typical starting to connect to their digital counterparts. With things like URL landing pages, QR codes, web banners, online directories and text codes, traditional marketing and advertising almost always has a online marketing connection.
Why the Focus on Digital Media?
The shift to digital media is being driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital an aspiration for the digital marketing agency. Most digital media, including websites, social websites and mobile advertising is much simpler to track than traditional marketing media such as print advertising. eCom Premier Academy Bonus
For business owners, many forms of digital advertising have become low cost. Having a website, engaging customers in conversations through social websites and e-mail marketing are low priced alternatives to print advertising and unsolicited mail. These digital channels are available to businesses of any size, that assist to even the stage for start-ups, small businesses and independent consultants seeking home based business.
For consumers, the short pace of life makes digital advertising absolutely essential. When consumers are in need of goods and services, gone are the days of thumbing by having a phonebook to find them. Now, we take out our mobile devices or go to our computers for answers - and now we find them fast.