For most small business owners, internet marketing is performed in-house, usually with a employee that has other primary responsibilities. That's understandable; then chances are you don't have the budget to pay for anyone to focus solely on marketing - offline and online - full-time. But what this often results in is a haphazard job. Your employee(s) has more important things to focus on daily, so marketing tasks are done whenever a spare moment could be carved out of the day.
While you probably realize, this is not the best method to create an online business that results in more sales and develops important client relationships. If you've been thinking that something needs to change, it may be time for you to check out the services of the online marketing consultant.
What Does Your company Need?
Unless you have been hiding in a cave the past several years, you know that nearly every business - big or small - has entered the social networking market. Nowadays, your customers are more likely to ask for recommendations and seek goods and services they need online, usually via their social networking contacts. Which means your company must have a Facebook page, a Twitter account, a LinkedIn profile and maybe a merchant account with Instagram or Pinterest.
You don't only need to have accounts at each of those social media venues, you have to improve your pages/profiles on a regular basis. This is important not just for SEO purposes, but for "people reasons", too. If someone finds your company page on Facebook but sees that you haven't updated your status in six months, they are prone to move ahead rather than click on the "like" button.
Social networking is just a part of online marketing and SEO. How about your site? When was the last time it was updated? Perhaps you have a blog; how often would you add fresh posts? Have you ever written an electronic newsletter or sent e-mail marketing messages for your subscriber list? If not, you're passing up on a large chunk of SEO opportunities that permit your site to position higher with Google and your pages to become visited more regularly by prospective customers.Germán Piñeiro Vázquez
This is just the tip of the iceberg. Optimized websites have opt-in forms to capture traffic, usually with some sort of incentive attached, such as a free report or discount coupon. Successful companies continually reach out to their prospects and customers via a number of e-mail (such as an autoresponder sequence) that announce new products, special sales and notice of convention appearances. Well-known business owners create a good reputation online by writing articles, scheduling social networking events and preparing press announcements.
Online Marketing Consultant ROI
An online marketing consultant can perform all these things for you and much more. They might assess your current online presence and make tips to your website designer that better optimize your website. A great consultant will take over the responsibilities of blog posting, social media account creation and updating and enhancing your business reputation. They'll make sure your online presence is placed where the most of potential clients will see it and start conversations with prospects that likely result in future sales. They are able to also enhance your branding and help portray an authority in your business niche.
Even though many small businesses be worried about the price of taking online marketing from in-house to contracted, it's necessary to think about the ROI. A great online marketing consultant should a lot more than purchase his or her services by means of increased sales, optimized internet presence that has been enhanced reputation.
Does your company require an internet marketing consultant? Think about this question instead: "Can I afford not to hire an online marketing consultant?" If you're leaving money on the table by not devoting enough resources to online marketing, this is the time to alter that for that better!