Next »

COM 302

blog post

COM 302

Week 1 Individual Assignment Marketing Communications ProcessResources: Ch. 1 & 5 of Advertising and Promotion and the University LibraryWrite a 750- to 1,050-word paper in which you examine marketing communicationsproduced by an organization.Select one of the following organizations to use for this assignment: Google, Disney,

McDonalds, AT&T, Sprint, Toyota, L’Oréal Paris, or
Procter & Gamble.

Review information at the selected organization’s website and information about the
organization in the University Library.Describe how your selected organization exhibits effective marketing communications andhow it exhibits integrated marketing communications.Provide specific examples of how your selected organization uses essential components of the promotional mix: advertising, sales promotion, public relations, personal selling, anddirect marketing.Cite at least two references other than the course texts.Format your paper consistent with APA guidelines.


COM 302


Posted Aug 17, 2013 at 12:02am