PureVolume

Meaning:

From French cinma, shortening of cinmatographe (term coined by the Lumire brothers in the 1890s) - Ancient Greek (kinema) "movement", from (kineo) "to move, to put in motion".

In cinema, this system is derived from the artitss choice of the kinds of elements of construction to employ and their order and timing, and from his awareness of a total structural design for his film. This process generally involves presenting chiefly linear information (the story) through a battery of shots. Using various cinematic configurations, the artist creates expectations in his audience, which thus elaborates on the given information. The audience is drawn into a decoding cycle controlled by subliminal interactions of reality and illusion. The result is the mystique of cinema art cinesthetic impact.