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If you manage a small business it is important for you to do all you can to have as many unique advertising and marketing methods in place so you have a steady flow of new consumers coming to your company.
In the past couple of years among the more effective new resources you'll be able to take advantage of is local internet search marketing.
Here are a couple methods to boost the visibility of your own small business on the net.
When you're building your Google Places account there are lots of different things you'll need to perform. One of these is select which business categories your business could be placed under.
What lots of people do not realize is that you may pick several categories and you can even create a new category if you're unable to find one that matches what you do.
Ensure you take full advantage of both these capabilities to place your company into as many relevant categories as possible.
With regard to typical search engine optimisation among the most important duties is building inbound links to your site. For local search engine optimization there is a somewhat unique activity you need to carry out that being the construction of citations.
A business citation is any example on the internet in which there is a reference to a few pretty specific facts with regards to your company. They are the business name, your contact number as well as your address.
To be considered a citation these must match up perfectly with the details that are detailed within your Google Places account.
When Google initially launched this program to individuals it was super easy to include some keywords into your business name and have top search engine rankings.
And even though this could still do the job to a certain degree, it can also get your account deleted therefore it is wise not to assume the risk.
So when you are putting together your listing simply add your business name as it is. Never include any info on your own industry or your region unless they're already a part of your listed company name.
So if you do run a business and you do not yet have the Google Places account up and running, it's a good idea for you to get moving on that the instant you can.
Then you are able to proceed to start working on a few of the other details mentioned above to help you give your Google Local account better visibility on the internet.
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