In terms of marketing, everything you do has to measurably produce results. There are a lot of factors that go into getting solid results including business niche or marketplace, and also the tips and strategies We are detailing are a fantastic way for Toronto Lead Generation to determine solid, measurable growth. - Botox Lead Generation
We’re informed about our Toronto Leads generation clients INCREDIBLE results! From 5-10 high-quality leads per week to tripling our clients sales from $50,000 to $150,000 within a still month.
Why Traditional Marketing Sucks!
Television commercials, radio spots, newspapers ads, and billboards are very the 20th century way of gaining exposure and generating leads for window replacement businesses.
These antiquated old ways of advertising are all Interruption Advertising, and therefore you are trying to Interrupt because as possible with your message and hopefully you get a few that are interested.
These methods are archaic at attracting a person's eye of potential clients and are wasteful when compared to Google AdWords.
There is no greater strategy for finding a quality local lead than when someone from your local area:
Does a Google search for your “window replacement”, “window installation”, and “window repair”? (BTW, yes absolutely it does and business niche)
Finds your ad at the top of the page
Clicks on your ad
And then one minute later calls your small business
Someone searching for your small business on Google is more likely looking to hire you on the location or maybe within a week.
They're searching on Google simply because they need your services at this time and are much further along inside the buying process than someone who you are trying to prospect with “Interruption Advertising”.
Anybody containing ever been involved in almost any sales or marketing is aware that there is a HUGE difference between if somebody is searching for you, finds you, and calls you…
Instead of you trying to prospect or “cold call” or “interrupt” people with your advertising.
There's simply no comparison from the quality of the lead.
Most likely the Best Advertising Platform Ever.
Advertising on the internet is 100% and completely measurable so you'll know EXACTLY what your return on investment (ROI) is which can be unlike many other forms of marketing like TV and Billboards.
Ppc (Google’s advertising platform) is the greatest thing that ever happened to the advertising world and business owners because you have an incredibly powerful tool at your disposal.
Google AdWords advantages of beautifully executed timing when delivering ads to individuals who are already looking for your glazing business, delivering you transparent window installation/replacement and window repair to generate leads results while you can track precisely what your return on investment is.
There are several entrepreneurial business owners that have built multimillion dollar businesses using Ppc as their primary way of generating new business.
There actually is nothing else like it today. If there was, trust me, I would be using it and suggesting that you just do too.
Generating Leads Online with Google AdWords
What people need to realize up front is that Google makes over 90% of its money through AdWords.
Google does not make their money through organic search engine results or SEO (more about SEO later). Thus, Google WANTS one to advertise and they would like you to get good results so that you keep spending a lot more money on advertising year after year after year.
MYTH: “Ya, but nobody clicks on the top ads…”
Plenty of businesses and professionals i have worked with over the this misconception that no one clicks on the ads that appear on top of search results.
This couldn’t be further from the truth. It’s true that a lot of people click on the first or second organically generated result. However, according to a recent eConsultancy survey “41% of individuals didn’t even realize they were clicking on ads in those first three to five results”.
Furthermore, you only have to have a small percentage of people to click on your ad to possess more leads than you can handle.
If you believe that nobody clicks on ads and so are unwilling to make the acquisition of a strong AdWords campaign, you’re cutting yourself far from a huge source of solid to generate leads.
SEO vs AdWords
Seo (SEO) is a good longer-term advertising strategy given it takes a lot of time, money, and energy to organically rank highly in search results on the internet for any valuable keyword.
For instance, let’s say you’re a lawyer which is fresh out of school, you’ve moved to a city or town and so are looking to get established. I’ve got not so great for you, you’re probably going to fail at ranking high on search results through SEO.
Do you understand why? Because every other lawyer in your neighborhood or city that's practicing in the same division of law as you is doing the exact same thing!
Chances are those other lawyers or law firms are already established and still have been running a strong SEO campaign for a long time. You’re simply going to have invest for 9-18+ months before out-ranking them.
There are many examples of business owners that spent $1,000s a month on SEO for over a year and still failed to rank in the top five results on page 1 (that's where most of the traffic is) of Google for his or her desired keyword.
If these business owners would have taken that very same money and invested it into Google AdWords, they would have received new leads and new clients from the start!
Which means they will barely have come up front because they could have turned a return in the first month after which just reinvested those profits.
WARNING: What Happens When (not “If”) Google Changes It’s SEO Algorithm?
Think of it… Would you rather pay $1,000 monthly for a year simply to “possibly” get on page one to your desired keyword… And then if Google changes their SEO algorithm again you might lose it all overnight with no warning!
… Or, would you prefer to instantly attend the top of the search results for Countless different keyword variations (not just a couple of keywords just as in SEO)… And have new leads and new clients coming in your door straight away?
Kinda a no-brainer isn’t it.
Instant & Easy Results
I enjoy working on Google AdWords more than any other form of advertising media because you can run a simple test campaign approximately a week, spend just a few hundred dollars, and see instant results.
When any particular one week test is conducted, you’ll have a ton of data telling you what keywords worked, the amount of clicks you got, the number of leads came in, and exactly how many new signed clients you have retained for the money spent.
From there you can refine your AdWords campaign even further by continuing to split-test ads and deciding the amount you want to expand your campaign.
For instance if you spend $1,000 so you make back $5,000… Well then another month you may well want to spend $5,000 and make back $25,000. It’s simple math really.
Versus TV, radio, newspapers or billboards advertising, that are expensive formats that you can spend $10,000s and be clueless to how poorly or well your ad did.
If you need to see serious results which might be reliable and measurable, you have to be on AdWords.
AdWords could be the KING of Local Advertising
Search engines love local businesses and they offer you a huge advantage when advertising on the platform.
How to Use The local Advantage
First off, Google permits you to integrate your Google Local account together with your AdWords account. What this means is when people from your local area are searching, your ad will be much bigger than other ads using your phone number and address right there in the ad!
It can be an old adage as well as in the world of internet marketing, size does matter. If the ad is greater, people are going to see it first, if the ad is well formatted they’re gonna read the details, and you also know what they’re going to probably do next?
They’re planning to click on it!
Because you’re local, where you are information is going to come in the ad (whenever you integrate your Google plus local account). You’re gonna see a much bigger rise in leads contacting as well as making appointments for your services.
NOTE: Above image is definitely an example of a client of mine and you will see his one ad is almost 3x the size another ads. Really, just how can they compete?
So by simply taking the time to properly integrate your Google Local account, you’re going to see an increase in business!
Why Most Companies FAIL at AdWords
Another very important factor to the success of the campaign is split testing multiple ads to discover the ones that get the actual highest click through rate (CTR).
Most companies that try to do Ppc on their own fail since they don’t have a good high converting website landing page (more on that soon) and/or they haven't split tested multiple ads to raise their click through rate.
Google will in fact reward you to have a rock solid AdWords campaign that's getting lots of clicks!
Should your ad is creating a lot of clicks that are going to your business through Ppc Toronto Lead Generation they will give you a cheaper cost-per-click (CPC)… rewarding you for having great ads which are getting lots of clicks as it tells Google that you're relevant to the searcher.
Fundamentally the more clicks your ad gets, the less you make payment for each click. Incredible isn’t it.
3 Common Mistakes to Avoid
If you’re aboard and are ready to offer AdWords campaign the eye and care it deserves, you can still find some things I feel you need to be implementing and some undesirable habits I want you to avoid.
First thing’s first: When someone clicks on your ad, what page/website will you send them to?
There's a chance you're thinking that you’ve spent a huge amount of money on a slick looking, informative website that’s an ideal place to send your traffic and lure clients. Right?
It looks like a reasonable idea, and it’s actually bad idea because contrary to popular belief, you’re far more likely to lose clients if you’re routing your entire ad traffic to most of your website!
You MUST send AdWords traffic to a “landing page”. Yes, you must have one of those single page, simple, easily readable landing pages that invites the chance to take action now.
Why? As you have 8 seconds prior to deciding to lose your prospects attention!
That’s right, according to a recent Microsoft study, our attention spans have dropped from typically 12 seconds to eight seconds, and for comparison a Goldfish has an attention span of 9 seconds.
Thus your “landing page” needs to get the person that made itself known yet your ad to take some action right away before they get depressed by their smartphone, Facebook, instant massager pop-up, email notification, or someone popping inside their office…
If your traffic is being routed on your main website, you take a constant risk of that visitor never doing it! That’s right, they didn't:
1. Pick up the product
2. Fill out a communication form
You just lost a potential client.
High-converting landing pages are specially designed using a proven template to really get your prospects to do one thing… Get the phone and call you now!
So remember, three important mistakes to avoid making in your marketing are failing to:
3. Split test your ads. Sure, you may be getting some clicks, there's a chance you're seeing some incoming business, understanding that doesn’t mean you couldn’t be going after better!
4. Start using a high-converting landing page. Your slick, expensive looking main website is not enough to draw in new clients to your practice. A landing page is essential for getting those individuals looking to retain deliver to pick up the phone and also schedule an appointment.
5. Setup your AdWords campaign correctly. This place I mention in passing being a mistake only because it can impact your results. Proper campaign setup is crucial to the success of your campaign.
As you may have noticed by now, I love Google. I really like their AdWords platform and also the infinite amount of potential it provides.
Google: Biggest, Best, & Growing
Google, for very good reason, has become the largest search engine optimization in the world. It offers usage of an unprecedented amount of information, and it also has become the number one way for businesses for generate leads - and that is so true for your Toronto Lead Generation companies we work with.
All you need to do is see the growth chart the past 10 years to see this.
You might have been able to ignore the possibilities that Google earned 2008, and maybe last year, and when you see their rate of growth double and triple in the last few years alone.
You will need to realize that Google is not going away soon, and is probably only acquiring bigger and better at the things they're doing by implementing new advancements to AdWords.
Within this day and age, if you fail to perform Google, you’re probably going to end up behind. Here’s to your future success! - Botox Lead Generation