HOW TO MAKE YOUR RADIO STATION MUCH MORE SUCCESSFUL Today
By Stefan Rybak
R / c fail as a result of
5 major problems:
1. Poor advertising sales
2. Bad programming
4. Staffing issues
5. No interactive media component
Underperforming stereo are, typically, deficient in a or more of those areas.
Let�s first take a look at sales. You could have the most effective programming and a lot interesting content on your own radio station, but if you can't market it, then you need an appealing challenge on your hands.
Radio sales isn't nuclear physics or too difficult. Additionally, there are no Houdini magic or mumbo jumbo involved.
To be successful in radio sales, you should master some simple, yet incredibly-powerful concepts, and have the motivation and discipline to carry out these concepts everyday.
It isn't about "selling spots." That's very short-sighted and short-term. Your salespeople will be doing nothing a lot more than running in place.
What brings greater and longer-term results has your salespeople get in front of decision-makers having an idea, having a plan, vision, a spec spot, and ask for the company. When they are not requesting the business, then are they all there?
I show salespeople steps to make a lot of money (for themselves as well as the station) selling local direct business. What direction to go, and the way to do it. Who to penetrate front of. What things to say, and how to voice it out.
Having sold literally millions-of-dollars price of inventory, I can tell you that massive success in radio sales is hard, however it is all so incredibly-simple!
Next, let�s discuss programming. Today�s massively-successful radio stations are creatively hyper-focused over a very specific audience, and exude these seven critically-important qualities:
1. No Hype
3. Fun to get along with
4. Respect, trust & fairness
5. Consensus, not confrontation
6. Make dreams come true, change the world, create a better life
7. Establish deeper relationships & stronger bonds together with your listeners
Having programmed stations in a variety of different formats in small, medium and major markets, I will tell you that massive success in radio programming is hard, but, like sales, it is extremely, very simple! Radio Consulting Services
In order to dramatically improve sales, programming, and every department at your radio station(s), then let's have a conversation and obtain started with the process.
Call me to get a free, confidential first consultation. Speak directly with me, no associate. My telephone number is 631-764-6460.
I look forward to talking with you!
Cell phone: 631-764-6460
Private Email: SjRybak@aol.com