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HOW TO MAKE YOUR RADIO STATION MUCH MORE SUCCESSFUL RIGHT NOW

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HOW TO MAKE YOUR RADIO STATION MUCH MORE SUCCESSFUL RIGHT NOW

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By Stefan Rybak

Radio stations fail because of 5 major problems: Radio Consulting Services
1. Poor advertising sales
2. Bad programming
3. Mismanagement
 4. Staffing issues
5. No interactive media component

Underperforming stereo are, typically, deficient in a single or even more of these areas.
Let�s first have a look at sales. You could have the best programming and most interesting content in your radio station, but if you can't sell it off, then you've got a fascinating challenge to deal with.
Radio sales isn't brain surgery or nuclear physics. There's also no Houdini magic or mumbo jumbo involved.

To be successful in radio sales, you should master some simple, yet incredibly-powerful concepts, and also have the motivation and discipline to execute these concepts each day.
It isn't about "selling spots." That's very short-sighted and short-term. Your salespeople is going to be not doing anything more than running in position.

What brings greater and longer-term results is your salespeople stand before decision-makers with an idea, having a plan, vision, a spec spot, and request the company. If they're not requesting the business enterprise, then what makes them there?

I show salespeople how to make lots of money (for themselves and for the station) selling local direct business. What direction to go, and the way to do it. Who to go into front of. Things to say, and the way to say it.
Having sold literally millions-of-dollars worth of inventory, I can tell you that massive success in radio sales isn't easy, but it's all so incredibly-simple!
 
Next, let�s discuss programming. Today�s massively-successful radio stations are creatively hyper-focused on a very specific target market, and exude these seven critically-important qualities:
1.    No Hype
2.    Authenticity
3.    Fun to get along with
4.    Respect, trust & fairness
5.    Consensus, not confrontation
6.    Make dreams become a reality, affect the world, create a better life
7.    Establish deeper relationships & stronger bonds together with your listeners

Having programmed stations in a number of different formats in small, medium and major markets, Let me tell you that massive success in radio programming isn't easy, but, like sales, it's very, quite simple!  Radio Station Sales And Programming Consultant
In order to dramatically improve sales, programming, and each department your radio station(s), then let's have a conversation and get making use of.
Call me for a free, confidential first consultation. Speak directly with me at night, no associate. My contact number is 631-764-6460.

I am looking forward to listening to you, and am very excited about working with you!
Contact:
Stefan Rybak
Stefan Rybak Company
Media. Marketing. The effectiveness of Now!
10 Shore Road, Mount Sinai, NY 11766
Mobile Phone: 631-764-6460
 Email: SjRybak@aol.com

 

Posted Oct 02, 2014 at 9:21am

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