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Runway Magazine® appeared in both the novel and film versions of "The Devil Wears Prada".

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Runway Magazine® appeared in both the novel and film versions of "The Devil Wears Prada".


L . a ., Sept. 6, 2013 - /PRNewswire-iReach/ -- James Buccelli is the CEO and Chairman of Runway Magazine Inc., a wildly successful company located in Beverly Hills, California. Runway Magazine Inc. is a full service publicity firm that specializes in customized pr strategies, especially those regarding the consumer goods, fashion, entertainment, and wonder industries. Runway Magazines Inc. can be the publisher behind Runway Magazine®, which James Buccelli both edits and oversees.



In 2003, James Buccelli and the team at Runway Magazine Inc. were thrilled when Lauren Weisberger's novel, "The Devil Wears Prada," became a worldwide bestseller. Why would a fashion firm care about a novel? The solution was simple. In "The Devil Wears Prada," the novel's protagonist would go to work at a fashion magazine in Nyc. Although some have speculated how the fictional fashion magazine was inspired by Vogue, Lauren Weisberger known as the magazine "Runway." James Buccelli noticed that because the book grew in popularity, visitors to Runway Magazine's website increased.

In 2006, James Buccelli was more pleased to discover a film sort of "The Devil Wears Prada" would soon hit theaters. Starring Hathaway as catwoman and Meryl Streep, the film grossed over $300 million, bringing James Buccelli and Runway Magazine® much more attention. "We never anticipated to receive a lot accidental publicity," said James Buccelli, "but Irrrve never turn free publicity down!"

The film sort of "The Devil Wears Prada" is considered to become one of the most expensively costumed movies of all time, since several high-end designers allowed their clothes and accessories to be used. James Buccelli, like a fashion insider, was familiar with all those couture designers, and was happy to have the name of his magazine connected with those brands. As it proved, the film might have been even more expensively costumed, or even for Anna Wintour, the editor of U.S. Vogue. Because many designers thought that Lauren Weisberger had based Meryl Streep's character on Ms. Wintour - unflatteringly, needless to say - they refused to have their clothing featured, for fear of retaliation from Ms. Wintour. As James Buccelli later learned, these designers shouldn't have worried. Ms. Wintour later designed a statement proclaiming that she enjoyed the film, and discovered Meryl Streep excellent in her role.

Ginia Bellefante of the The New York Times called "The Devil Wears Prada" among the "truest portrayals of fashion culture since 'Unzipped,'" and other critics tended to agree. James Buccelli himself is found in La, so his experience like a fashion insider is sort of diverse from those of fashion insiders situated in New York City. Still, James Buccelli greatly enjoyed the film - even beyond the publicity. Obviously, as a possible innovative designer and established fashion entrepreneur, James Buccelli especially appreciated the style. "The wardrobe team did a fantastic job using the costumes," James Buccelli remarked, after looking at the film. "They truly captured an era, as well as an industry."

In June of 2013, Lauren Weisberger released the sequel to her novel, which is sometimes called "Revenge Wears Prada: The Devil Returns." James Buccelli expects the new novel, plus the film's sequel, will generate even more publicity for Runway Magazine.


Posted Sep 12, 2013 at 9:50am