Buying the most effective Marketing Software product is all about cross-checking various solutions and identifying the top program for your specific needs. Infusionsoft and Ontraport are the most relevant all-in-one marketing automation tools for small businesses today â they combine the power of CRM, e-Commerce, affiliate tracking and sophisticated automation, bundled into one affordable platform. Weâre not here to push a particular product on to you. Weâre here to work with you to achieve results-focused solutions for your business â and every business has its own unique needs and operating style. No Marketing Software will be able to cater to all the requirements of a specific team. Though core features of Infusionsoft and ONTRAPORT are important you should also carefully study the integrations offered by every service. Publish automated marketing campaigns to nurture hot leads, onboard new users or reactivate stagnant contacts in minutes, not weeks or months. Personalize customer experiences with targeted email, SMS, in-app messages and direct mail. Automatically trigger journeys based on user behavior, in-app events and dynamic list criteria.